Your Quick Recipe for the Perfect Marketing Plan

It’s that time of year when many of us begin causing a commotion in the kitchen as we dust off our Jamie Olivers or Nigellas and start cooking for Christmas. Here at Challenge Marketing we are turning our attention to how to cook up the perfect Marketing Plan in 5 easy steps!

The Evolution of Marketing – warranted or w*nk?

Recently, more and more in fact, I am confronted by yet more marketing TLA’s, more ways to describe what we do and how to approach it and so I sit here and contemplate ‘marketing evolution’. Is it necessary or are we just marketing marketing? The Era of the Ps The classic 4Ps of marketing tell us: […]