Our team of director-level experts will work with you to understand your challenge before conducting your brand review – looking with a fresh pair of eyes into your business and its presence.
Brand Perception Survey & Results – we send a survey out on your behalf to see what people say about your brand’s look and feel. We then analyse that data and give you visual interpretations to help understand what it all means!
Visual Identity – Here our expert will really look into your brand as a whole. The messaging, the values and the story-telling, as well as the more tangible logos, fonts and colours in use.
Your website vs your competitors’ – Your website may well be THE single most important place your brand is used and it is vital to optimise it both in terms of content and UX. We’ll not only look at yours, we’ll also review your competitors’ sites so that you can REALLY see how you measure up!
Collateral – Sales decks in circulation? Product sheets? Anything that’s telling your brand-story or explaining your products and services should be consistent… and we’ll be checking!
Adverts & Digital Media – Whether digital or in print, your assets all need to do you proud – we’ll use our expertise to show you how the rest of the world sees you.
Social Media – Your business’ shop window, and often the 1st place your prospects learn about you – it’s a fast-paced world and you don’t have long to get it right! Not only do we look at yours, we’ll cover your competitors’ too to give you a 360° view.
SEO/PPC – The wonderful world of words combine with the might of Google algorithms. We’ll bench-mark you and the competition, giving you the data and insight you need to make fully-informed decisions.
PR – How you are perceived and talked about in the broader media… What are people saying about you? Are your blogs worth the investment? PR is a world unto itself, and sometimes it helps to have an outside observer tell you what’s really happening!
Review Summary – Closing thoughts and pearls of wisdom from our Chief Marketing Strategist that will help distill the summaries and conclusions from such an extensive document.
Marketing Roadmap – Now that you have all this information, how do you know what to focus on now and what follows? Our whole team will get together and map out our approach for short, mid and long-term plans!
Next Steps – Action points! What needs to happen, all listed out for you. Sometimes, things really are that simple