Marketing Strategy

Category: Marketing Strategy

Is marketing now a digital-first approach?

Since the arrival of the coronavirus pandemic in 2020, the way we conduct business has changed, and in some ways dramatically. Does this mean that marketing is now a digital-first approach?

Centralised content

The challenge of centralised content

When content creation lies with the US, it can be difficult to build a consistent strategy whilst dealing with an uncertain supply! But there are things to do to help you ensure you remain agile and make the most out of anything valuable that comes your way.

WTF is content marketing

WTF is Content Marketing!

Content marketing debunked and defined as part of your WTF series. Helping us all understand and embrace marketing strategies and tactics better.

growth marketing

Growth marketing – what do YOU think?

There is one phrase that has caused the most debate in our virtual offices in recent months and that phrase is ‘Growth Marketing’ – also known as ‘Growth Hacking’. What do you think?


WTF is Clubhouse!

Are you aware of the new buzzword going around social media at the moment? That word is ‘Clubhouse’.

But why is it so, well, ‘buzzy’ and what is it exactly? And more importantly, as a marketer, do you need to pay attention to it?


Your quick recipe for the perfect marketing plan

It’s that time of year when many of us begin causing a commotion in the kitchen as we dust off our Jamie Olivers or Nigellas and start cooking for Christmas. Here at Challenge Marketing we are turning our attention to how to cook up the perfect Marketing Plan in 5 easy steps!

Category: Marketing Strategy