Having come up with their newly-adopted ‘Always Special’ strapline, Bella Italia turned once again to Challenge for help in rolling out their new messaging by developing a radio advert to be played on Magic FM.
Keen to be a part of the country’s post-COVID reopening, Bella Italia wanted to move quickly!
To ensure the process moved as efficiently as possible, we began with a series of rough treatments: simple, text-based concepts that are quick to produce but comprehensive enough to give Bella Italia a clear understanding of our proposals – allowing for immediate feedback and guaranteeing that the project developed in exactly the right direction from the very first step.
As soon as everyone was happy we moved on to the draft script – this began to map out both the language of the advert and any additional elements, such as possible voice-overs artists and background sound effects.
Once the script was finalised, everything was recorded in studio and sounds were added before being submitted for final approval.
At the time of publishing, the advert is not yet live.