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Optimizely:
Designing intimate, engaging events

“Creative and effective - everything we wanted and more.”
Lara Vermont
Lara VermontSr. Marketing Campaign Manager
“Creative and effective - everything we wanted and more.”
Lara Vermont
Lara VermontSr. Marketing Campaign Manager

The challenge

Optimizely wanted to engage on a more intimate level with decision makers within their customers and prospects to help embed experimentation in the core of their business critical strategy.

The work

Ultimately we created 2 VIP sub-brands. One for C suite exes called Business Innovation Group and one for practitioners called Business Innovation Lab.

Once we had created the sub-brand look and feel, we worked with Optimizely to devise and deliver a range of events for both audiences ranging from small, hands-on, practical events for the practitioners to high-end, VIP, exec events with top-rated guest speakers and keynotes.

Working with sales, an account based marketing approach was used for key accounts to ensure maximum engagement.

  • Understand audience challenges
  • Concept and design new sub-brands
  • Campaign nurture flows
  • Event assets
  • Event planning
  • Account based marketing
Optimizely - Business innovation logo
Man-looking

The outcome

High attendance figures across all events with some great feedback post event.

Rory Sutherland’s key note was clearly a highlight for the Business Innovation Group – we were over subscribed for it  – was it him or the incredibly glamorous location or the amazing content?

We like to think it was a heady combination of the lot.

Optimizely - Business innovation event haul
Optimizely - Business innovation group animated logo

Services

Event marketing

Account Based Marketing

Branding and messaging

Marketing strategy

Creative services

Campaign creation

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