Challenge Accepted:
Whatever It Takes to
Make Content Engage

96.55% of content gets zero traffic. Challenge Accepted asks why.
Hosted by Lucy Allen and behavioural scientist Ginny Follen, these podcasts explores what makes content truly engaging, from clarity and creativity to empathy, insight, individuality, consistency and originality.

Smart, funny and human, each episode blends marketing, storytelling and behavioural science to reveal what it really takes to make people care , because engagement is everything.