Choosing your audience
Just like when making phone calls, some contacts are more suitable for video messaging than others. Together we’ll look at what your goals are, making sure that you’re always focussing your efforts on just the right people, at just the right time.
Calls to Action
Whether it’s downloading an asset, joining a webinar or booking a meeting, video is a fantastic way to engage your audience. Over the course of the bootcamp we’ll look at the right time for the right CTA – when to nurture, and when to strike!
Writing a script
Once you’re up-and-running you won’t really need a script, but even the most seasoned of experts benefit from a basic structure when shooting their sales videos. We’’ run through preparing a simple outline – one that keeps you on track whilst still coming across as relaxed and natural.
Like any tool, there’s a right time and a wrong time to use video. We’ll go through building a campaign around personalised video, as well as covering how you can add video to dramatically increase the efficacy of your existing communications.
Whilst the video is the star of the show, it still needs its supporting cast. The emails you send with your videos, and your sharing pages, both play a key part of the nurture and conversion process.
When building a narrative, it’s important to know what to say, and what to write. From your campaign’s opening subject line to its closing call to action, we’ll look at how to take a cold prospect and nurture them across multiple touchpoints.