Initial brand review

Insight delivered by experts in every field
The value of our initial brand review
Thomas Buk

Challenge Marketing’s team swooped in, understood my business and got on with the review. I was amazed at the breadth of things they looked at and some of the feedback was eye-opening!​

Thomas Buk
Managing Director
Thomas Buk

What's included?

Our team of director-level experts will work with you to understand your challenge before conducting your brand review – looking with a fresh pair of eyes into your business and its presence. 

  • Brand Perception Survey & Results
    We send a survey out on your behalf to see what people say about your brand’s look and feel. We then analyse that data and give you visual interpretations to help understand what it all means!
  • Visual Identity
    Here our expert will really look into your brand as a whole. The messaging, the values and the story-telling, as well as the more tangible logos, fonts and colours in use.
  • Your website vs your competitors
    Your website may well be THE single most important place your brand is used and it is vital to optimise it both in terms of content and UX. We’ll not only look at yours, we’ll also review your competitors’ sites so that you can REALLY see how you measure up!
  • Collateral
    Sales decks in circulation? Product sheets? Anything that’s telling your brand-story or explaining your products and services should be consistent… and we’ll be checking!
  • Adverts & Digital Media
    Whether digital or in print, your assets all need to do you proud – we’ll use our expertise to show you how the rest of the world sees you.
  • Social Media
    Your business’ shop window, and often the 1st place your prospects learn about you – it’s a fast-paced world and you don’t have long to get it right! Not only do we look at yours, we’ll cover your competitors’ too to give you a 360° view.
  • SEO/PPC
    The wonderful world of words combine with the might of Google algorithms. We’ll bench-mark you and the competition, giving you the data and insight you need to make fully-informed decisions.
  • PR
    How you are perceived and talked about in the broader media… What are people saying about you? Are your blogs  worth the investment? PR is a world unto itself, and sometimes it helps to have an outside observer tell you what’s really happening!
  • Review Summary
    Closing thoughts and pearls of wisdom from our Chief Marketing Strategist that will help distill the summaries and conclusions from such an extensive document.
  • Marketing Roadmap
    Now that you have all this information, how do you know what to focus on now and what follows?  Our whole team will get together and map out our approach for short, mid and long-term plans!
  • Next Steps
    Action points! What needs to happen, all listed out for you. Sometimes, things really are that simple

Got restricted
marketing time & budget?

Don't have a
marketing department?

Meet your experts

The team that will deliver your review are all director-level experts with decades of experience.

Marketing Strategist & Content Director

Charles works hard to get to the heart of every project he takes on! By truly understanding you, your business and its needs he delivers strategy that works.
Charles

Content Director SEO, PPC & PR

Iain is an experienced and dedicated communications professional. He applies his tenacity to building campaigns and strategy that deliver results. He is a Member of the Chartered Institute of Public Relations.
Iain
Account & Social Media Director
Elaine specialises in Strategic Social Media Management. She covers a range of sectors and all channels so has a broad-ranging, holistic view of the medium.
Elaine

MD & Founder

An ability to bring a team together like no other! Her years of experience means Lucy has ideas and inspiration across a broad range.
Lucy

Branding Expert

Andrew has extensive creative and brand design experience from new brand inception to the evolution of existing ones. His eye for detail and flair for copy means he offers the whole package when reviewing a brand.
Andrew

Business Director

Combining over a decade’s experience in the B2B SaaS FinTech sector with solid marketing knowledge, you won’t find a better fit to help guide and drive you and your business forward.
Christoph

Creative Director

A creative person with decades of cross-sector experience. There is literally nothing Paul hasn’t worked on before! He has a natural eye for what works and has the ability to fully grasp the requirement to blend the creative look with the business needs.
Paul

Look before you book!

See what all the fuss is about...

Want to see what ALL the fuss is about?  Download this pared-down version and get a feel for what a COMPREHENSIVE review this is!

Initial brand review example report

Totally set the scene and helped me understand how my brand is perceived and where I needed to focus my time and budget.

We are ready when you are!

Ready to book? Got questions?