Meet the challenge of
digital advertising

Meet the challenge of digital advertising

How you target prospects and customers online

How you target prospects and customers online

Unifying strategy for mass communication channels and technologies – ensuring maximum coverage and reach.

In case you have an urgent communication goal, product roll-out or any other important short-term digital marketing campaign where you need to reach the right audience with the right message, then digital advertising is the right amplifier for you. 

These tools help you to communicate your message to your audience even if you don’t have a pre-existing relationship with them: 

  • Paid search advertising (PPC) – advertise within the search results on Google or Bing or Yahoo! and you only pay when the user clicks on the link. Paid search advertising offers a way to deliver online ads based on what the user is looking for. This is a key difference between paid searched versus any other type of advertising in that it’s what the user is actually looking for not what you, the brand, are pushing out to them.
  • Digital display advertising – is an outbound display advertising format where you target predefined audiences with images or banners. You target them on different websites, on social media platforms and on mobile apps.
  • Paid social -is the practice of displaying sponsored advertising content on third-party social networking platforms with the goal of targeting specific customers.

Benefits of Digital Advertising

Main benefit of paid search advertising

Search position – The first link(s) that anyone sees on a search result page (SERP) is the paid search ad and it’s, therefore, the most likely to be clicked. It’s broadly around 58% of all clicks on a mobile device go to the paid search ads.

Main benefit of paid social and digital display advertising

Increase reach and target audiences more effectively – Most social media and ad display platforms enable users to use interest-based targeting to ensure ads are reaching the people who are truly interested in your content. You’ll also be able to reach customers that might not know your brand but are interested in your product.

General benefits of digital advertising

  • Free brand awareness – you only pay for the click
  • Ability to measure success – ROI can be calculated very accurately, ad performance can be measured and therefore ads can be optimised
  • Retargeting – stay in contact with previous and existing customers
    (2022 will change this space!)
  • Quick access to market – Paid search campaigns can be launched in the market at any time. It can take broadly 15 minutes to half an hour to get your campaigns up and running.

Challenge us to help?

The options in the world of digital advertising are almost endless, so knowing how best to invest your budget is the key to success.

For every new challenge we look at exactly what’s needed and build a bespoke consultant-level team to deliver it, making sure you have access to – and are only paying for – the perfect team for the job.

Talk to us today about your specific challenge.

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