Meet the challenge of
top to tail business alignment

Meet the challenge of top to tail business alignment

How to focus all your efforts on a single goal

How to focus all your efforts on a single goal

Historically, businesses have split their customer acquisition and conversion into two distinct teams – marketing and sales.

But, as far as your customers are concerned, the journey from initial awareness through to final purchase and beyond is a continuous one – any break and you stand a good chance of losing that customer.

When marketing and sales teams unite they dramatically improve marketing ROI, sales productivity and most importantly top-line growth.

As long as there’s a disconnect between your marketing and sales teams, your sales process will never be as effective as it should be.

We’ll work closely with both your sales and marketing teams, helping to define the tools they both need in order to create a seamless experience for your customers.  Together, we’ll make sure that Marketing stand the best chance of finding the right types of contact, and that Sales stand the best chance of turning them into customers.

For true success you need all sides of the business working towards the same goal – something all too often undervalued and overlooked!

Communication between your teams goes both ways:

Sales

    • Work directly with customers every day
    • Practical understanding of pain points, stumbling blocks etc.
    • Know exactly what they wish they had access to
    • Often feel the pressure of looming targets
    • Can be sceptical of Marketing!


Marketing

    • Understand the wider communication landscape
    • Deal with larger numbers and more diverse audiences
    • Are tasked with, but find it more difficult to, track and assign ROI
    • Need to constantly generate and qualify leads
    • Often feel misunderstood by Sales!

Strategies and tactics to support the challenge

It’s rare that one single service can deliver everything your business needs.  Challenge offers unrivalled depth and breadth of expertise, allowing a plug-and-play approach that delivers all the skills your project or campaign needs without having to juggle multiple suppliers.

Marketing Strategy

Prepare for long-term wins with a bullet-proof game-plan

Branding & Messaging

Build a brand people will believe in

Digital Marketing

Reach your prospects and customers online

Account Based Marketing

Target your most important accounts

Channel Marketing

How you leverage an existing network for the good of all

Social Media

Generate connective conversations

Marketing Strategy

Prepare for long-term wins with a bullet-proof game-plan

Branding & Messaging

Build a brand people will believe in

Digital Marketing

Reach your prospects and customers online

Account Based Marketing

Target your most important accounts

Channel Marketing

How you leverage an existing network for the good of all

Social Media

Generate connective conversations

Challenge us to help?

It may sound obvious but once the left and right hand of your business are pulling in the same direction, everything gets that little bit easier!

For every new challenge we look at exactly what’s needed and build a bespoke consultant-level team to deliver it, making sure you have access to – and are only paying for – the perfect team for the job.

Talk to us today about your specific challenge.

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