Personalised Video Marketing Bootcamp

How to build relationships at limitless scale​

The challenge

Video is an enormously powerful tool but is often dismissed as too labour-intensive and expensive to do properly.

Throwing personalisation into the mix only makes things more potent… in every sense of the word!

That’s where Challenge step in – we’ll make it simple to produce personalised video content that speaks directly to each and every customer – whether you have 100 contacts, or 100,000!

The power of video

  • 65% of executives have gone to a marketer’s website after they watch their video
  • Viewers retain 95% of a message when they watch it in a video, versus 10 via text
  • 86% of people would like to see more video from brands. Out of these, 36% say they’d most like to see more educational/explainer video style content, with 14% wanting to see more product demos

Case study

How University of East Anglia mastered video at scale

With competition for university undergraduates more fierce than ever, The University of East Anglia (UEA) were looking for a way to engage with prospective students, welcoming those who had already chosen UEA and offering encouragement to those who had yet to make up their minds!

University of East Anglia - personalised video message

Personalised Video Marketing

What is it?

If you’re looking for an engaging way to speak to your customers, video may well hold the answer.

From more efficient lead generation to accelerated deal closing and effortless on-boarding, personalised video will help.

Hear from the expert: let Lucy explain personalised video marketing in this quick video.

What is personalised video marketing?

What can I use PVM at scale for?

Anywhere you need to communicate about your brand or your product or service to large audiences, video is a great option.  Here are a few examples of how we’ve successfully deployed video, but talk to us about your specific challenges.

  • Sales
    Leverage what you know about your clients to deliver customised offers of relevant products and services to generate leads and close deals.
  • Retention
    It’s easier to keep an existing customer than to find a new one! Keep your clients engaged with personal renewal, special occasion or loyalty program information.
  • On-Boarding
    Welcome and educate new customers, partners or team members with friendly, personalised video messages that introduce both people and programs.
  • Training and education
    Help customers and partners get to grips with the nuances of your business by creating a knowledge bank of reuseable assets.
  • News and announcements
    Forget bland, text newsletters – personalised content that incorporates video helps your message stand out in an over-crowded inbox.

How do I get started?

What can you expect?

Our unique approach

Video at scale service

We can work with video assets you already have, or our team of script-writers, film-makers, animators and sound artists can work with you to create an engagingly personalised experience for your clients. 

Either way, using personalised video marketing (PVM) at scale will be something your prospects and customers respond to and your KPI challenge will love!

Click the video to see how we made this message to customers more personal. Recorded at home (or studio/office) and using customer data and product or service information to make a simple message more engaging.

Lady shorthair

Service FAQs

As experts in personalised video marketing, here are a few of the frequently asked questions we get:

Absolutely! One of the amazing benefits of PVM is that rather than being a static, passive asset languishing on your website, you can actively use your videos to drive MQLs by attributing watch duration and number of videos watched right in to your lead scoring.

There is a vast array of integrations available from automation systems and sales engagement platforms.  Here are just a few:

  • CRM: Hubspot, Salesforce, Marketo, Eloqua
  • Zapier
  • Social: LinkedIn, Facebook and Twitter
  • Email: Outlook, Mailchimp, Insidesales.com and SalesLoft
  • Analytics: Google analytics and excel
  • Sales: Cognism, Drift and 366

Yes, this is absolutely possible. In this case you supply us the most suitable videos in raw form and we will come up with a storyboard. This storyboard will not only show you which video sequence we propose to use, but will also make a proposal for personalisation points based on the available data. 

There is economy of scale to be had here: to receive the best ROI for your campaign we recommend you distribute the video message to 10,000 or more recipients. The more recipients, the lower the cost per video message will be, and we can easily scale to a million or more messages per campaign.

Having said that, especially in the B2B world lower numbers can have a very high ROI too, because of the higher contract value per lead. In this case a minimum number of 1,000 videos per campaign is suggested.

No, we create a personalised thumbnail and link for each recipient which is added to the email. When the recipient clicks on the thumbnail/link then they will be redirected to a branded video landing page to watch the video.

This approach will ensure that your email delivery rate will not be affected. 

A video landing page is a stand alone, campaign-created landing page, which has a specific video player embedded to watch the personalised video message. 

The sky is the limit – you can use the following content to personalise your video message:

  • Text in your brand font and colour
  • An image in any format and shape
  • A video snippet as part of the video message
  • Localised audio language and captions
  • Customer-life-cycle based content
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Man-looking

"Very quickly, I found I was saving a tremendous amount of time. It’s a more efficient form of correspondence, but more importantly, my suppliers and customers love getting video messages. It’s exciting, interesting and something they haven’t seen before.”"

Dieter. Head of digital experience

Personalised Video Marketing

Want to know facts and stats?​

Video marketing delivers amazing results – here are just a few of them!

Video marketing infographic 2020

Ready to book? Got questions?

We are ready when you are!