Inspirational examples
Need some inspiration what else you could do? Watch these curated examples.
Combine the power of video and the engagement of personalisation with data-driven, at-scale variations and reap the rewards! Personalised video at scale offers a range of bespoke options and approaches that each solve a key communication challenge.
“
With competition for university undergraduates more fierce than ever, The University of East Anglia (UEA) were looking for a way to engage with prospective students, welcoming those who had already chosen UEA and offering encouragement to those who had yet to make up their minds!
Laura, UEA Marketing Manager
How University of East Anglia mastered video at scale
With competition for university undergraduates more fierce than ever, The University of East Anglia (UEA) were looking for a way to engage with prospective students, welcoming those who had already chosen UEA and offering encouragement to those who had yet to make up their minds!
How University of East Anglia mastered video at scale
With competition for university undergraduates more fierce than ever, The University of East Anglia (UEA) were looking for a way to engage with prospective students, welcoming those who had already chosen UEA and offering encouragement to those who had yet to make up their minds!
“
With competition for university undergraduates more fierce than ever, The University of East Anglia (UEA) were looking for a way to engage with prospective students, welcoming those who had already chosen UEA and offering encouragement to those who had yet to make up their minds!
Laura, UEA Marketing Manager
We can work with video assets you already have, or our team of script-writers, film-makers, animators and sound artists can work with you to create an engagingly personalised experience for your clients.
Either way, using personalised video marketing (PVM) at scale will be something your prospects and customers respond to and your KPI challenge will love!
Click the video to see how we made this message to customers more personal. Recorded at home (or studio/office) and using customer data and product or service information to make a simple message more engaging.
As experts in personalised video marketing, here are a few of the frequently asked questions we get:
Absolutely! One of the amazing benefits of PVM is that rather than being a static, passive asset languishing on your website, you can actively use your videos to drive MQLs by attributing watch duration and number of videos watched right in to your lead scoring.
Yes, there are different ways to upload the data into your CRM. This topic will be discussed in detail during the initial project phase.
Yes, this is absolutely possible. In this case you supply us the most suitable videos in raw form and we will come up with a storyboard. This storyboard will not only show you which video sequence we propose to use, but will also make a proposal for personalisation points based on the available data.
There is economy of scale to be had here: to receive the best ROI for your campaign we recommend you distribute the video message to 10,000 or more recipients. The more recipients, the lower the cost per video message will be, and we can easily scale to a million or more messages per campaign.
Having said that, especially in the B2B world lower numbers can have a very high ROI too, because of the higher contract value per lead. In this case a minimum number of 1,000 videos per campaign is required.
No, we create a personalised thumbnail and link for each recipient which is added to the email. When the recipient clicks on the thumbnail/link then they will be redirected to a branded video landing page to watch the video.
This approach will ensure that your email delivery rate will not be affected.
A video landing page is a stand-alone, campaign-created landing page with a specific video player embedded to watch the personalised video message. This player can be embedded in your website or we can host a dedicated landing page for you.
The sky is the limit – you can use the following content to personalise your video message:
"I would definitely recommend Challenge Marketing. They are professional, fun to work with and we are getting great results.”
Need some inspiration what else you could do? Watch these curated examples.
Send us an email to hello@challengemarketing.co.uk or book a meeting with Christoph.