Meet the challenge of
utilizing video marketing

Meet the challenge of demand and lead generation

How to finding new ways to be engaging

How to finding new ways to be engaging

Video is an engaging and versatile content format that gives a real-life picture of what’s going on – and it’s easy to share across multiple platforms. Your prospects and customers like it because it’s easy to digest, entertaining and engaging, and you’ll like it because it can give a potentially huge return on investment (ROI) through many channels.

Video is also very accessible to anyone with internet access, both to watch and to produce. While there is certainly a trend towards higher quality video on a professional level, anyone can hop onto their laptop and create their own video in under an hour.

Video Options

Video for digital

From sales to marketing to killing endless hours on the internet, the allure of video is inescapable. 

Where it used to be expensive and time-consuming to produce, modern technologies and approaches mean you can now, with a few small changes, see some truly remarkable results. 

You can use video as part of your digital strategy and produce videos throughout the funnel. From explainers, interviews, product reviews and demos through to training and educational materials and live action events – video captures and shares it all. Produce it once – use it forever!

Personalised Video

What is Personalised Video?

In its simplest form:

  • PVM harnesses the engaging format of video and combines it with the data you have to create bespoke, unique content that converts!
  • From simple 1:2:1 communications created at the desk of your BDRs and SDRs all the way up to large scale, data-driven videos, the combination is powerful.
  • Marketing and sales are all about connecting with your customers – and the more you can tailor your messaging, the more effective your efforts will be.

Types of PVM

There are 3 main ways we can capture the ‘video’ element of Personalised Video Marketing. 

  • 1:1 At-Desk
    Utilising your own webcam to record quick, simple messages.
  • 1:1 Vidi-Marketing
    Using our team to record messages on your behalf, at scale.
  • 1:1 At Scale
    TV quality film or animation with areas for personalisation.
1:1 at scale example

Click to see how we made an announcement message to customers more personal. Recorded at home (or studio/office) and using customer data to make a simple message, more engaging. Watch the original video here to see it in action with multiple data to show where we have personalised.

Challenge us to help?

In a world of remote working and endless zoom calls, creating a good video might seem easy.  But creating video content that resonates with your audience whilst also reinforcing your brand identity is deceptively difficult.

For every new challenge we look at exactly what’s needed and build a bespoke consultant-level team to deliver it, making sure you have access to – and are only paying for – the perfect team for the job.

Talk to us today about your specific challenge.

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