Content optimisation

Take our handy content quiz and see which optimisation strategy is right for you.

In today’s competitive market, making connections and driving action from prospects is essential. But with limited time, resources, and budget, how do you continue to create effective content that stands out and drives results?

It's time to discover the power of content optimisation.

The content optimisation framework has four key threads, each designed to help you engage your audience in new and exciting ways.

Sweat your
assets off

Have you got access to existing content that could work harder for you but needs a refresh?

Transform your pre-existing assets into new and engaging content that will captivate your audience.

Sweating your assets off is a concept in content optimisation that involves maximising the value of your existing content by repurposing and reusing it in new and creative ways.

You could be sitting on a gold mine.

Instead of starting from scratch every time you need to create new content, you can take what you already have or what is being supplied and adapt it to fit your region or try different formats, alternative channels or even repurpose it for different audiences.

American content not quite cutting the mustard? Old but good content languishing somewhere that could be sliced and diced into something new and wonderful?

By evolving existing content and assets into new ones, you can save time and resources on creative and copy development.

the norm

Fed up with always just producing your content in the same old formats? Lacking a little modern creativity?

Push the boundaries and break away from traditional methods in order to create something unique and impactful.

In the realm of content optimisation, this means taking a step back from the standard, tried and true methods of marketing, and exploring new and innovative ways to connect with your target audience.

Shatter the creative status quo.

This approach involves experimenting with new technology, channels, formats, and messaging strategies to better engage your customers.

By breaking away from the norm and embracing a more creative and dynamic approach to marketing, your business can set itself apart from the competition and create a more memorable and impactful connection with your target audience.

your assets

Have you created an amazing piece of high-value content now or in the past that you are interested to see if you could squeeze more out of?

Amplifying your assets refers to the strategy of supporting your main hero asset with other content in other channels to create a cohesive and engaging brand experience.

If you leverage a variety of content formats and channels, you can maximise the reach and impact of your marketing campaigns and ensure that your message is seen by as many people as possible.

To amplify your assets, you might consider creating complementary social media posts, blog articles, email campaigns, and more that all work together to reinforce your brand message and support your core marketing efforts.


Are you communicating with prospects and clients en masse but not yet utilising the awesome power of personalisation at scale beyond ‘Dear <Firstname> on emails?

Adding personalisation to your assets will take your engagement to the next level. Create content that speaks directly to your audience and their unique needs and desires.

Studies found that 73% of B2B buyers want personalised experiences, similar to the B2C-like customer experience. (Source)

Personalisation is a powerful tool for creating connections with your audience. By using creative innovations and the latest technology to deliver customised content, you can engage with your customers on a more personal level and still be able to handle the content creation process with ease.

Discover which type of Content Creator you are and how you can level up by taking our Content Quiz. 

We start from where you are

The first thing we do is to evaluate what you have now.

We look at what you’re saying and how you’re saying it. Your messaging and how’s delivered. 

We look at everything from the point of view of engagement.

Are you making the most compelling case for your audience? Are you doing it in a way that will attract and hold their attention?

A simple process that gets immediate results


What's your most
powerful content?


How can we make it
as engaging as possible?


How can we
best deliver it?

Unlock the power of engaging content

Content optimisation provides a comprehensive solution to the challenges faced by marketers today.

By leveraging existing assets, challenging the norm, amplifying your assets, and personalising your content, you can create a marketing strategy that is effective, efficient, and exciting.

89% of B2B marketers say that they use content marketing to generate leads and acquire customers.

*Content Marketing Institute

At Challenge, we understand the importance of engaging your audience and maximising your ROI. That’s why we offer a suite of tools and services to help you achieve your content optimisation goals.

Let’s work together to unlock the power of engagement and take your marketing efforts to the next level.

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