Digital Marketing

A multichannel strategy

Creating a strong online presence is essential. Your website and social media platforms need to accurately reflect your brand. And you need to be active online in several channels to reach and engage audiences effectively.

We take a comprehensive and integrated approach. As well as websites and social media, we offer email marketing, digital advertising, targeted video and SEO.

By leveraging different channels and customising to your needs, we can help you stand out in a crowded online environment and really engage with prospects and customers.


We are able to design websites that are engaging and offer a fast, seamless user experience. We build to Google’s Core Web Vitals standards.

We have a tried and tested process that starts with an evaluation of your current site and goals. We design a messaging architecture, map out the site’s structure, and create detailed mood boards to define the look and feel. We then build sample pages and test the user experience.

We perform SEO to boost your search rankings pre-launch and continue to test and improve after the site is live.

Digital media

Email marketing

Email remains one of the most effective ways to reach customers and prospects. But with so many messages flooding inboxes, you need to stand out and deliver a personalised experience. 

We focus on engagement, crafting campaigns that connect with your audience and are as personal as possible. The aim is to ensure your email messages cut through the noise and lead to action.

We use the latest tools and techniques, including one-to-one video messaging and personalised video at scale.

Social media

Social media is one of the most powerful tools shaping modern communication. You can leverage social media to increase brand awareness, expand audience reach and drive website traffic.

At the core of social media’s effectiveness is its focus on people, and the key to success lies in content that resonates on a human level. The right social media content can build customer and audience engagement very effectively.

Navigating the rapidly evolving social media landscape requires a strategic approach and expert knowledge. You must also stay current, as audience conversations change, algorithms shift and new platforms emerge.

Social media

Digital advertising

Digital advertising allows you reach any audience without the need for a previous relationship. If you have an urgent communication, it’s often the best way to engage your target market — for example when you’re launching a new product or service.

There are various forms of digital advertising. Digital display ads enable you to target predefined audiences on different websites, social media platforms and mobile apps.

Paid search or pay-per-click (PPC) lets you advertise within search results on Google, Bing or Yahoo. You pay when a user clicks on your link. The advantage versus any other kind of advertising is the user is looking for what you are offering, at that moment.

Paid social is the practice of displaying sponsored advertising content on third-party social networking platforms with the goal of targeting specific customers.

Search Engine Optimisation (SEO)

Organic search drives the highest percentage of visits to most websites. So it’s vital to do SEO properly. There are many techniques we use.

On-page optimisation is about optimising page titles, meta descriptions, URLs, heading tags, images, page content and anchor text. 

Off-page optimisation goes wider, including backlinks, social media profiles, review sites and Google My Business.

We also do technical SEO which involves optimising site architecture, sitemaps, instructions for robots, redirects and page speed.

The aim is to rank as high as possible for chosen keywords and phrases. Preferably, number one.


Nora Dhanjal, Sr. Marketing Programs Manager, Tanium