Is there a sales team out there that isn’t always looking for ways to book more meetings?!
In an industry that prizes face-to-face contact, restrictions imposed by the pandemic had instantly removed a key sales channel – a gap that Tanium were very keen to fill. As video marketing specialists, Tanium tasked Challenge with giving their staff an entirely new skillset – personalised video marketing:
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In a world of video calls it’s easy to underestimate the challenges of successfully deploying personalised video, and with so much potential it can be difficult to know where to start!
To keep things relatively straightforward, we worked alongside team leaders to specify exactly what Tanium was aiming to achieve, developing a Personalised Video Marketing that worked directly towards those goals.
With 10 SDRs chomping at the bit, we split them into 2 groups of 5 to make sure everyone was getting all the one-on-one support they needed.
3 marketeers completed the technical training separately over just 2 weeks to keep them firmly in the loop
The interactive Personalised Video Bootcamp was delivered over 5 weeks, covering how to plan, write, shoot, despatch and convert using genuinely engaging video content
Designed to be fast yet manageable, the Bootcamp built on the team’s skills week-on-week, offering individual feedback and weekly assignments to keep everyone engaged, without being overwhelmed or distracting from their regular activities
The end of the Bootcamp was celebrated by an ‘Oscars’ evening, offering a light-hearted yet valuable look back at the huge improvements made by everyone involved!
All 10 SDRs successfully completed the Bootcamp, and are now using Personalised Video not just for the planned campaign, but throughout their daily sales activities.