Search Engine Optimisation (SEO) refers to all the techniques used to increase rankings in organic search results. For most websites across all industry verticals, organic search drives the highest percentage of visits to a site. This demonstrates the importance of organic rankings and traffic in overall SEO.
On the whole, your goal is to rank as #1 for all of your keywords and phrases and to develop strong rankings, you need to focus on these areas:
With SEO, you appear high on page one of a search engine’s organic rankings. The higher an ad rank you have, the higher percentage of traffic that’s going to come through to your site and the better your click-through rates are going to be. Minor changes in ranking can have a huge impact on the success of your site.
As well as delivering site traffic, a strong organic ranking has the benefit of improving brand awareness, brand acceptance, and trust. Web users tend to trust the brands that appear at the top of organic search results, especially for high involvement purchases.
Organic search is often the top-performing channel in terms of sales, return on investment and other website engagement metrics.
Search Engine Optimisation is a critical blend of art and science.
For every new challenge we look at exactly what’s needed and build a bespoke consultant-level team to deliver it, making sure you have access to – and are only paying for – the perfect team for the job.
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