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Video

Video is an engaging and versatile medium. People like it because it’s entertaining, and information is easy to digest. 

Videos are also easily shared, which makes them ideal for digital marketing.

No longer time-consuming or expensive to produce, you can now use video for many applications, whenever you want to increase engagement.

Video is ideal for explainers, product reviews, demos and interviews. For training and educational materials. Or simply to entertain and build brand awareness and loyalty. 

It’s also an excellent way to amplify the power and reach of live events.

Video can now also be personalised. By combining it with data, you can create bespoke content that is all the more powerful for being personal.

The power of video at a glance

  • Video increases organic search traffic on a website by 157%
  • On average, people spend 2.6x longer on web pages that contain video
  • 72% of customers would rather learn about a product or service in a video 
  • Viewers retain 95% of a message received via video, versus 10% via text

You can use video throughout the customer life cycle

  • Lead generation
  • Sales enablement
  • Product/service support
  • Loyalty/success programmes
  • Brand awareness and demand generation
  • Account Based Marketing
  • On-boarding
  • Cross selling/upselling and renewals

Personalised Video Marketing

Video can now also be personalised. By combining it with data, you can create bespoke content that is all the more powerful for being personal. Here are the details.

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You can use video throughout the customer life cycle

Video for digital

From sales to marketing to killing endless hours on the internet, the allure of video is inescapable. 

Where it used to be expensive and time-consuming to produce, modern technologies and approaches mean you can now, with a few small changes, see some truly remarkable results. 

From explainers, interviews, product reviews and demos through to training and educational materials and live action events, use video as part of your digital strategy and leverage videos throughout the funnel.

Personalised Video

What is Personalised Video?

  • Marketing and sales are all about connecting with your customers – and the more you can tailor your messaging, the more effective your efforts will be.
  • PVM harnesses the engaging format of video and combines it with the data you have to create bespoke, unique content that converts!
  • From simple 1:2:1 communications created at the desk of your BDRs and SDRs all the way up to large scale, data-driven videos, the combination is powerful.
What is personalised video marketing?

Personalised Video Marketing

Video can now also be personalised. By combining it with data, you can create bespoke content that is all the more powerful for being personal. Here are the details.

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Why use video?

By now, we all know video is a must-have in your sales and marketing strategy, but why?  What can it really do? Whether you are creating brand new assets or wanting to get more from what you have – we can help.

  • Lead scoring – Integrate your videos in your nurture track
  • Maximise exposure – Create short-form videos for social
  • Enhance what you have – Add value and tease content
  • Reuse existing video assets to add personalisation

Did you know?

  • Video increases organic search traffic on a website by 157%.
  • On average, people spend 2.6x longer on pages with video.
  • Viewers retain 95% of a message when they watch it in a video, versus 10% via text.
  • 72% of customers would rather learn about a product or service by way of video.
  • 4x more meetings booked when using personalised video marketing.

Nora Dhanjal, Sr. Marketing Programs Manager, Tanium