Meet the challenge of
utilising video marketing

Meet the challenge of utilizing video marketing

Find new ways to be engaging

How to finding new ways to be engaging

Video is an engaging and versatile content format that gives a real-life picture of what’s going on – and it’s easy to share across multiple platforms. Your prospects and customers like it because it’s easy to digest, entertaining and engaging, and you’ll like it because it can give a potentially huge return on investment (ROI) through many channels.

Video is also very accessible to anyone with internet access, both to watch and to produce. While there is certainly a trend towards higher quality video on a professional level, anyone can hop onto their laptop and create their own video in under an hour.

When to use video marketing

Just a few examples of how adaptable video marketing is – use it throughout the customer life cycle from awareness to advocacy.

Lead generation
Drive those MQLs!
Share content. Send VIP Invites.
6x increase in the speed at which new leads MQL

Sales enablement
Helping sales close the deal, faster! Send micro demos and proposal.
500% more meetings booked

Product/service support
Create a bank of reusable resources: FAQs. How to Guides. Technical information.

Loyalty/ success program
Turn those happy customers into advocates.

Video marketing funnel

Brand awareness/ Demand generation
Reach and engage large audiences to share educational, thought-leadership and brand content.

Account based marketing
Nurture leads through the sales process with relevant content.
144% Increase in CTR on PVM emails

Welcome new customer and team members. Make them feel special from day 1.

Cross sell/ upsell and renewals
Using data to target offers, add-ons and perfectly timed renewals.

How to use video

Video for digital

From sales to marketing to killing endless hours on the internet, the allure of video is inescapable. 

Where it used to be expensive and time-consuming to produce, modern technologies and approaches mean you can now, with a few small changes, see some truly remarkable results. 

From explainers, interviews, product reviews and demos through to training and educational materials and live action events, use video as part of your digital strategy and leverage videos throughout the funnel.

Personalised Video

What is Personalised Video?

  • Marketing and sales are all about connecting with your customers – and the more you can tailor your messaging, the more effective your efforts will be.
  • PVM harnesses the engaging format of video and combines it with the data you have to create bespoke, unique content that converts!
  • From simple 1:2:1 communications created at the desk of your BDRs and SDRs all the way up to large scale, data-driven videos, the combination is powerful.
What is personalised video marketing?

Want to learn more about Personalised Video Marketing?

Visit our Personalised Video Marketing site to see how we can help you with your challenge. 

Challenge - question mark

Why use video?

By now, we all know video is a must-have in your sales and marketing strategy, but why?  What can it really do? Whether you are creating brand new assets or wanting to get more from what you have – we can help.

  • Lead scoring – Integrate your videos in your nurture track
  • Maximise exposure – Create short-form videos for social
  • Enhance what you have – Add value and tease content
  • Reuse existing video assets to add personalisation

Did you know?

  • Video increases organic search traffic on a website by 157%.
  • On average, people spend 2.6x longer on pages with video.
  • Viewers retain 95% of a message when they watch it in a video, versus 10% via text.
  • 72% of customers would rather learn about a product or service by way of video.
  • 4x more meetings booked when using personalised video marketing.

Challenge us to help?

In a world of remote working and endless zoom calls, creating a good video might seem easy.  But creating video content that resonates with your audience whilst also reinforcing your brand identity is deceptively difficult.

For every new challenge we look at exactly what’s needed and build a bespoke consultant-level team to deliver it, making sure you have access to – and are only paying for – the perfect team for the job.

Talk to us today about your specific challenge.

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