Veridium

Branding & Messaging

Challenge

With piecemeal changes already underway (such as a new logo), Veridium were keen to ‘freshen up’ the look and feel of their brand across all channels and resources – and to do so in a way that would truly work for their core audiences.

Solution

Working closely with Veridium, we undertook a series of sales and marketing sessions, gathering as much information as possible and taking full advantage of the disparate experiences and insights of Veridium’s various teams. Together, we developed a much clearer understanding of exactly who Veridium’s primary customers are, what challenges and pain points they were facing in their day-to-day lives, and how we could ensure that all of Veridium’s branding – both messaging and visual identity – truly resonated with their real-world audience.

Outcome

To help Veridium roll out their new branding, and to deliver consistency through every corner of the business, we created a comprehensive set of brand guidelines, including a new strapline and comprehensive brand toolkit. By the time we were done, Veridium were confident that the whole company had a clear vision, a unified message and a powerfully effective visual identity.

“I recommend Challenge without hesitation. If you want an agency that is an extension of your marketing team, that you can trust to deliver, and do so with a smile, on budget, on brief, and on time, Challenge is the perfect fit for you.”

Ginny Follen, Marketing Director

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