Responsive Video with Mute / Replay

The biggest marketing
challenge businesses
face is engagement.

You can have the best story, the best product, the most polished campaign, but none of it has value unless it connects with people.

That’s where we come in.

Challenge Marketing is a creative agency that helps B2B and B2C brands build better relationships through engaging marketing that works.

We use insight to understand what moves audiences.
We use creativity to make that connection happen.
And we use strategy to turn that engagement into real business results.

Where creativity
meets strategy,
engagement follows.

We don’t do “off the shelf.”

Every project starts with understanding what matters most to your audience, and ends with work that earns attention, inspires action, and builds loyalty.

Our services span:

Brand strategy and positioning
Campaigns and creative direction
Digital, social and motion content
Customer and partner marketing

Whatever the channel, the goal is the same, to make your marketing work harder by making it more engaging.

we smashed it for

We work with brands that share our belief in bold ideas and meaningful connection.
From fast-growth scale-ups to enterprise leaders, they come to Challenge for one reason, engagement that works.

Engagement in action.

From redefining digital identity to amplifying purpose for a bank and bringing new audiences to a beloved pet brand, our work proves that engagement drives performance.

Veridium - adcept2_C2

Veridium

Royal Kennel Club

Optimizely - Event hall

Optimizely

Tanium_thumbnail_CS

Tanium

UEA_CS_thumbnail

University of East Anglia

Liberis - Train station

Liberis

challenge accepted

New! The Challenge Accepted Podcast

Real marketers. Real stories. What it really takes to make content engage.

Challenge Accepted brings together marketers, creatives, and behavioural thinkers to explore the seven traits of engaging content.
Each episode blends honest conversation, smart strategy, behavioural insights and a dash of humour, because engagement should never be boring.

Thinking that challenges convention.

Explore insights and ideas from the team at Challenge from frameworks like the 7 Rules of Engagement to conversations on creativity, clarity, and connection.

The 30/60/90-day plan

B2B buyers are not rational - behavioural science in marketing. Mature lady in red, dancing.

B2B buyers are not as rational as you think. Here is what to do about it.

Challenge Marketing: Our stance on AI

Why most online events underperform & how to make yours stand out

The 7 rules of engagement – Ebook

Lucy and a giraffe

2026 – The year of the Fire Horse

Ready to make your marketing work harder?

Let’s turn your next challenge into a story people remember, and act on.

Because Engagement isn’t just everything we believe in.

It’s everything we do.