challenge by name,
challenge by nature.

Founded in 2017 by Lucy Allen, Challenge is a UK creative marketing and design agency with global enterprise clients. We combine creativity with AI and behavioural science to deliver work people engage with, for clients from Tanium and Collibra to The Royal Kennel Club, home of Crufts.

Lucy, with a background as a creative, approaches every project through a lens of inventiveness, a trait she lovingly inherited from her father, Peter Allen — a creative juggernaut who once quipped, “We put the ‘Allen’ in Challenge,” giving our agency its name and spirit, a loving tribute to his legacy.

Years passed by, projects were delivered, the team grew and new topics were successfully conquered but one ethos never changed – “Regardless of what we do, it has to engage and resonate with the target audience”.

Engagement is Everything

Read our reviews on G2

Peter Allen in Campaign magazine 22 August 2003

VALUES

We make our clients
the hero

We are here to make lives easier and more fun. We aim to take every client challenge and smash it, making you the hero in your organisation, and having some fun along the way. Cliché alert: We are truly an extension of you team. We do really care about our clients and take great pride in our work. As we evolve, our pledge to client retention and loyalty remains unwavering - a reflection of our dedication to nurturing and deepening valuable connections.

Collaboration is
our spirit

The collaborative spirit of a basketball team runs through our veins, fostering a culture where every member is empowered to take the lead, collaborate, and soar together. Born from Lucy’s lifelong participation in the sport. We believe in what we do and who we stand with. Our team is a blend of camaraderie, exceptional talent, and a shared dedication to excellence.

Onward, upwards,
engaging results

Looking ahead, Challenge's horizon is expansive, yet our commitment is unwavering. We grow, we innovate, but above all, we maintain the ethos that has been the heartbeat of our journey - making life easier, more enjoyable, and perpetually innovative for our clients and ourselves.