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CASE STUDY: RADIO CAMPAIGN

BELLA ITALIA

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To engage a wide audience, Bella Italia broadcast its new ‘Always Special’ strapline with a radio advert on Magic FM.

“On a short lead-time, Challenge came up with some brilliant ideas and were swift and professional in their delivery – we’re thrilled with it and with them…We love the vibe of this advert, it really captured everything we wanted and challenge delivered it effortlessly.”
Jocelyn Mostert, Marketing Director
ENGAGEMENT TAKES ORIGINALITY:

to help Bella Italia move quickly, we developed a series of rough ideas to get immediate feedback and push the project in the right direction from the outset.

ENGAGEMENT TAKES empathy:

when developing the draft script, we paid particular attention to the tone of voice, so the advert cut through the noise.

ENGAGEMENT TAKES CREATIVITY:

additional elements, such as voice-overs artists and background sound effects, helped bring the advert to life and make it an immersive experience.

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