CASE STUDY: SUB BRAND EVENTS
Optimizely
Optimizely wanted to engage their customers on a more intimate level to help embed experimentation at the core of their business-critical strategy.
CHALLENGE
Optimizely wanted to engage on a more intimate level with decision makers within their customers and prospects to help embed experimentation at the core of their business-critical strategy.
SOLUTION
Ultimately we created two VIP sub-brands. One for C suite exes called Business Innovation Group, and one for practitioners called Business Innovation Lab. Once we had created the look and feel of both sub-brands, we worked with Optimizely to devise and deliver a range of events for both audiences ranging from small, hands-on, practical events for the practitioners to high-end, VIP, exec events with top-rated guest speakers and keynotes. Working with sales, an account-based marketing approach was used for key accounts to ensure maximum engagement.
OUTCOME
High attendance figures across all events with some fabulous feedback post event. Rory Sutherland’s keynote was clearly a highlight for the Business Innovation Group – we were over-subscribed for it – was it him, or the incredibly glamorous location, or the amazing content? We like to think it was a heady combination of the lot.
ENGAGEMENT TAKES individually:
ENGAGEMENT TAKES
creativity:
Three high-stakes webinars delivered in quick succession, in partnership with Forrester, Merkle and Shell, delivered clear, practical insights into new legislation and how to ensure compliance.
From email and social to webinar decks
and post-event communications, we
brought a unified voice across every channel — 77,000+ emails, three campaigns, one coherent brand.
Using high-quality video production,
bespoke webinar decks and elevated creative standards, we helped Siteimprove turn a regulatory moment into a brand leadership moment.
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MARKETING MORSELS
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