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CASE STUDY: RADIO CAMPAIGN

BELLA ITALIA

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To engage a wide audience, Bella Italia broadcast its new ‘Always Special’ strapline with a radio advert on Magic FM.

“On a short lead-time, Challenge came up with some brilliant ideas and were swift and professional in their delivery – we’re thrilled with it and with them…We love the vibe of this advert, it really captured everything we wanted and challenge delivered it effortlessly.”
Jocelyn Mostert, Marketing Director

Engagement takes ORIGINALITY

To help Bella Italia move quickly, we developed a series of rough ideas to get immediate feedback and push the project in the right direction from the outset.

Engagement takes empathy

When developing the draft script, we paid particular attention to the tone of voice, so the advert cut through the noise.

Engagement takes CREATIVITY

Additional elements, such as voice-overs artists and background sound effects, helped bring the advert to life and make it an immersive experience.

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