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CASE STUDY: making direct mail more engaging

Liberis

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On a mission to provide small businesses with accessible and responsible finance, Liberis needed to engage 75,000 business prospects and educate them about their hyper-personalised offering.

“The creative ideas Challenge thought up and executed were amazing and the results were too.”
Danielle Warren, Marketing Campaign Manager
ENGAGEMENT TAKES insight:

working with the Liberis sales teams, we could understand what made their audience tick and determine the best approach to use.

ENGAGEMENT TAKES individuality:

the intention for the mailer was to spark an initial conversation, which the sales team could finish and personally develop each relationship.

ENGAGEMENT TAKES creativity:

the combination of a strong, powerful message and eye-catching creative, meant the audience immediately engaged with the campaign.

BUILD BETTER RELATIONSHIPS

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MARKETING MORSELS

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