CASE STUDY: SUB-BRAND + EVENTS

Optimizely

Optimizely wanted to engage their customers on a more intimate level to help embed experimentation at the core of their business-critical strategy.

“Creative and effective – everything we wanted and more.”

ENGAGEMENT TAKES clarity:

with two distinct audiences, we created two VIP sub-brands – the Business Innovation Group for C-suite exes and Business Innovation Lab for practitioners.

ENGAGEMENT TAKES individuality:

we adopted a professional yet personal tone of voice to reflect Optimizely’s subject matter expertise,and make a human connection with the audience.

ENGAGEMENT TAKES creativity:

we engaged the audiences with high-end, VIP events with top-rated keynotes for C-suite execs, and smaller hands-on events for practitioners.

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