CASE STUDY: BRAND MARKETING

Ortecha

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Ortecha had earned a strong reputation and won work through referrals. But as they grew and chased larger, more strategic clients, their brand and marketing engine struggled to keep up.

" Working with Challenge never felt like working with an outside agency. They quickly became a trusted extension of the team, combining smart strategic thinking with hands-on delivery in a way that felt seamless. They understood what we were trying to achieve, brought clarity and structure to the process and made the whole experience productive, collaborative and enjoyable. They were highly effective, great people to work with and a brilliant example of what it looks like when an agency genuinely lives by the idea that engagement is everything."

ENGAGEMENT TAKES clarity:

our Brand Accelerator provided vital insights to help define Ortecha’s positioning, messaging and tone of voice, so they always share the right message, at the right time, to the right person, through the right channel.

ENGAGEMENT TAKES insight:

a monthly ‘Data Leadership Series’ established a predictable demand engine, which allowed Ortecha to demonstrate its subject matter expertise, aligned to topics its ideal audience cared about.

ENGAGEMENT TAKES individuality:

a new, modern, confident brand identity, including logo, palette, typography, photography and a full suite of practical assets, better reflected Ortecha’s identity for a distinctive presence across every touchpoint.

ENGAGEMENT TAKES empathy:

coaching Ortecha’s internal team via a LinkedIn Masterclass and 1-to-1 training, helped the individuals responsible for the brand to feel confident about how they show up authentically across channels.

ENGAGEMENT TAKES consistency:

by optimising the full martech stack, including CRM, automated workflows, nurture sequences and reporting dashboards, the marketing function evolved to become predictable, scalable and commercially meaningful.

ENGAGEMENT TAKES creativity:

from social carousels and audiograms to event collateral and editorial newsletters, we built a content engine that repurposed every asset with a clear purpose to extend reach and ROI.

Take a look at the work that delivered 1,071 contacts across 370 new accounts in just 12 months.

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