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CASE STUDY: BRAND MARKETING

Ortecha

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Ortecha had earned a strong reputation and won work through referrals. But as they grew and chased larger, more strategic clients, their brand and marketing engine struggled to keep up.

CHALLENGE

With no marketing function, there were lots of areas that held opportunity and needed addressing to support the ambition.

  • Their brand no longer reflected their value
  • Sales and marketing were running reactively
  • The leadership team recognised the moment

SOLUTION

A full brand, demand and marketing transformation for a scaling data consultancy by creating and delivering:

  • A brand that finally reflected their expertise
  • A complete identity system
  • A full suite of practical, everyday assets
  • A confident leadership presence on LinkedIn
  • A powerful, scalable content engine
  • A flagship platform (The Data Leadership Series)
  • A fully implemented martech stack Sales and marketing alignment
  • A stronger market presence and pipeline
  • A confident, capable internal team

OUTCOME

Within 12 months, the work had delivered stronger response, higher-quality engagement and measurable commercial momentum.

  • 28% email open rate (industry average is 21%)
  • 67% Executive & Senior level attendees
  • 75% net new accounts
  • 22% invitation open rate (industry average is 15%)
Ortecha_Social
Ortecha_Webinar
Ortecha_website
Ortecha_Sales collateral
Ortecha_Newsletter
Ortecha_Assets
Ortecha_Brand book
Ortecha_YouTube Channel
Ortecha_Audiograms
" Working with Challenge never felt like working with an outside agency. They were highly effective, great people to work with and a brilliant example of what it looks like when an agency genuinely lives by the idea that engagement is everything."
Peter Youngs, Founding Partner

Engagement takes CLARITY

Our Brand Accelerator provided vital insights to help define Ortecha's positioning, messaging and tone of voice, so they always share the right message, at the right time, to the right person, through the right channel.

Ortecha lady

Engagement takes consistency

By optimising the full martech stack, including CRM, automated workflows, nurture sequences and reporting dashboards, the marketing function evolved to become predictable, scalable and commercially meaningful.

Engagement takes CREATIVITY

From social carousels and audiograms to event collateral and editorial newsletters, we built a content engine that repurposed every asset with a clear purpose to extend reach and ROI.

Take a look at the work that delivered 1,071 contacts across 370 new accounts in just 12 months.

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