Challenge logo

CASE STUDY: MARKETING COMMUNICATIONS

Siteimprove

< Back to Work Case Studies

Siteimprove wanted to seize a once-in-a-market opportunity to become the definitive voice on accessibility across Europe.

Case Study - Siteimprove

CHALLENGE

Siteimprove had marketing opportunites but were hampered by:

  • Limited Bandwith
  • No video capability
  • A high-stakes market moment

 

Siteimprove needed a partner who could extend bandwidth without compromising quality or speed and deliver excellence reliably across multiple channels

SOLUTION

Challenge embedded as an extension of Siteimprove’s marketing team delivering:

  • Managing webinar delivery end-to-end
  • Bringing consistency across email, social and event channels
  • Introducing video as a core asset type
  • Create rapid turnaround graphics
  • Streamlining workflows across platforms
  • Strengthening content journeys to maximise engagement

OUTCOME

By combining operational delivery, creative capability and high-quality execution at pace, Challenge helped Siteimprove turn bandwidth constraints into high-impact moments of brand leadership.

  • 34% open rate, significantly above the 20–24% industry average
  • 3.64% click-through rate, outperforming B2B norms
  • 74% poll engagement, far exceeding the 40–60% norm
SIp webonar fullscreen
SIp screens
SIP deck
SIP social
"The team ABSOLUTELY nailed it in my opinion. It was executed perfectly."
Rachael Kenney Senior Manager, Integrated Campaigns

Engagement takes CLARITY

Three high-stakes webinars delivered in quick succession, in partnership with Forrester, Merkle and Shell, delivered clear, practical insights into new legislation and how to ensure compliance.

Engagement takes EMPATHY

Shell's Head of Digital Solutions credited the partnership with inspiring FTSE 100 companies to rethink how they approach accessibility, and in the process make “the digital world a bit of a better place for everyone”.

Engagement takes INSIGHTS

By reframing accessibility from a compliance burden to a competitive advantage, the message spoke directly to the senior decision-makers who had the most at stake, as well as the most to gain.

Take a look at the work that delivered 77,000 emails with a 34% open rate with a 3.64% CTR.

View Case Study
See more work

BUILD BETTER RELATIONSHIPS

Need help making your marketing more engaging? Let’s talk.

MARKETING MORSELS

Sign up to receive Challenge’s monthly insights newsletter to boost your content’s engagement.