CASE STUDY: MARKETING COMMUNICATIONS
Siteimprove
Siteimprove wanted to seize a once-in-a-market opportunity to become the definitive voice on accessibility across Europe.
ENGAGEMENT TAKES clarity:
three high-stakes webinars delivered in quick succession, in partnership with Forrester, Merkle and Shell, delivered clear, practical insights into new legislation and how to ensure compliance.
by reframing accessibility from a compliance burden to a competitive advantage, the message spoke directly to the senior decision-makers who had the most at stake, as well as the most to gain.
introducing video as a core content type cut through the noise and enabled Siteimprove to launch new products and partnerships with greater authority and impact.
from email and social to webinar decks and post-event communications, we brought a unified voice across every channel — 77,000+ emails, three campaigns, one coherent brand.
using high-quality video production, bespoke webinar decks and elevated creative standards, we helped Siteimprove turn a regulatory moment into a brand leadership moment.
Shell’s Head of Digital Solutions credited the partnership with inspiring FTSE 100 companies to rethink how they approach accessibility, and in the process make “the digital world a bit of a better place for everyone”.
Take a look at the work that led to 1,153 webinar registrations and allowed Siteimprove to lead the conversation on accessibility.
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MARKETING MORSELS
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