CASE STUDY: FINDING WAYS TO ENGAGE WITH STUDENTS

UNIVERSITY OF EAST ANGLIA

To get prospective students to enrol, the University of East Anglia needed to engage applicants in a way that made their courses feel irresistible and transform interest into action.

“The whole project ran so smoothly. Challenge were incredibly helpful. The results have been brilliant.”

ENGAGEMENT TAKES CREATIVITY:

personalised video marketing became the channel of choice, because it’s a more engaging medium than direct mail – especially for teenagers.

ENGAGEMENT TAKES ORIGINALITY:

with limited time and budget, we leveraged existing videos to drive new value from these assets.

ENGAGEMENT TAKES INDIVIDUALITY:

by repurposing mass market content, the university could apply data-driven automated personalisation, right down to the individual level.

the outcome:

Across the 388 contacts in the UK-based audience, CTRs also rose above 21% and, more importantly, 29% of the international group went Firm/Insurance, while a full 52% of the UK group did so.  

800+ %
ROI 24%
CTR 68% conversion rate  

Overall, this represented an 800% Return on Investment for UEA and made it clear that personalised video is something they will continue to take full advantage of!

BUILD BETTER RELATIONSHIPS

Need help making your marketing more engaging? Let’s talk.

MARKETING MORSELS