Challenge logo

CASE STUDY: BRANDING + MESSAGING

Veridium

< Back to Work Case Studies

Veridium wanted to freshen up the look and feel of its brand across all channels and resources, in a way that truly engaged their core audiences.

CHALLENGE

With piecemeal changes already underway (such as a new logo), Veridium were keen to ‘freshen up’ the look and feel of their brand across all channels and resources – and to do so in a way that would truly work for their core audiences.

SOLUTION

Working closely with Veridium, we developed a much clearer understanding of exactly who Veridium’s primary customers are, what challenges and pain points they were facing in their day-to-day lives, and how we could ensure that all of Veridium’s branding – both messaging and visual identity – truly resonated with their real-world audience.

OUTCOME

We created a comprehensive set of brand guidelines, including a new strapline and comprehensive brand toolkit. By the time we were done, Veridium were confident that the whole company had a clear vision, a unified message and a powerfully effective visual identity.

Veridium - billboard_C1
Veridium - Flyer_C1
Veridium - Home page_C2
Veridium - Stand_C1
Veridium - adcept2_C2
Veridium - adcept_C2
Veridium - Brand_C3
Veridium - banner_C1
Veridium - animation still_C2
“I recommend Challenge without hesitation. If you want an agency that is an extension of your marketing team, that you can trust to deliver, and do so with a smile, on budget, on brief, and on time, Challenge is the perfect fit for you.”
Ginny Follen, Marketing Director
Engaging content using insights

Engagement takes insight

Working with Veridium we gathered key information about the target audience and took advantage of the disparate experiences and insights of Veridium’s various teams.

Hand holding a cut out paper heart - 7 traits of engaging content

Engagement takes empathy

We created new messaging and a visual identity, which used these insights to ensure every communication resonates with Veridium’s audience.

Consitency

Engagement takes consistency

Everything is encapsulated in comprehensive brand guidelines, to give the whole company a clear vision, unified message and a powerful visual identity.

See more work

BUILD BETTER RELATIONSHIPS

Need help making your marketing more engaging? Let’s talk.

MARKETING MORSELS

Sign up to receive Challenge’s monthly insights newsletter to boost your content’s engagement.