Meet the challenge of staying current

Meet the challenge of staying current

Practical tips, insights and tactics created with your challenges in mind

Practical tips, insights and tactics created with your challenges in mind

Focus_web
Blog

Writing digital content? Always focus on the road ahead.

Writing good digital content It’s been a few years now since I’ve found the term ‘digital marketing’ to be a little bit ridiculous.  Organisations seem determined to split apart elements that function much more successfully together.  But whether it’s the fundamental separation between sales and marketing, differences between inbound and outbound activities, or the perpetual conflicts between stated long-term strategic objectives and real-world short-term targeted tactics, nothing ever fits into its box as neatly as those on high like to think it should. Why was there ever a difference? ‘Digital Marketing’ is the same.  In the distant past, when having

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Sales and marketing alignment
Blog

When S & M goes wrong, it is painful for everyone!

Sales & marketing alignment Whatever you want to call it, joined up thinking, alignment, omni-department approach, smarketing, same page/ song sheet… Can we all at least agree that a successful business model is one that unites sales and marketing for the greater good? A matter of trust We often speak

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