Brand Review
Insights delivered by experts
Your brand is the heartbeat of your business
Is it time to amplify its pulse?
Our brand review is the launchpad for ambitious businesses that want to create a brand that connects.
“Challenge Marketing’s team swooped in, understood my business and got on with the review. I was amazed at the breadth of things they looked at and some of the feedback was eye-opening!”
Thomas Buk, CEO deltaconx
What can be included?
- Brand Perception Survey & Results
We send a survey out on your behalf to see what people say about your brand’s look and feel. We then analyse that data and give you visual interpretations to help understand what it all means! - Visual Identity
Here our expert will really look into your brand as a whole. The messaging, the values and the story-telling, as well as the more tangible logos, fonts and colours in use.
- Your website vs your competitors
Your website may well be THE single most important place your brand is used and it is vital to optimise it both in terms of content and UX. We’ll not only look at yours, we’ll also review your competitors’ sites so that you can REALLY see how you measure up! - Collateral
Sales decks in circulation? Product sheets? Anything that’s telling your brand-story or explaining your products and services should be consistent… and we’ll be checking! - Adverts & Digital Media
Whether digital or in print, your assets all need to do you proud – we’ll use our expertise to show you how the rest of the world sees you. - Social Media
Your business’ shop window, and often the 1st place your prospects learn about you – it’s a fast-paced world and you don’t have long to get it right! Not only do we look at yours, we’ll cover your competitors’ too to give you a 360° view.
- SEO/PPC
The wonderful world of words combine with the might of Google algorithms. We’ll bench-mark you and the competition, giving you the data and insight you need to make fully-informed decisions.
- Review Summary
Closing thoughts and pearls of wisdom from our Chief Marketing Strategist that will help distill the summaries and conclusions from such an extensive document. - Marketing Roadmap
Now that you have all this information, how do you know what to focus on now and what follows? Our whole team will get together and map out our approach for short, mid and long-term plans! - Next Steps
Action points! What needs to happen, all listed out for you. Sometimes, things really are that simple