discover engagement through empathy
Empathy in marketing is what turns content from functional into meaningful.
Empathy isn’t soft. It’s a competitive advantage.
In a world where audiences are overwhelmed with content, the brands that win aren’t the loudest, they’re the ones that feel understood. This episode explores why empathy is what turns content from functional into meaningful, and why understanding how people feel matters more than what they click.
Lucy is joined by Tony, Senior Director of Marketing and a community first responder, alongside behavioural scientist Ginny Follen, to unpack what empathy really looks like in practice. From high-pressure cybersecurity environments to real-life emergency response, this conversation brings empathy into sharp, practical focus.
This isn’t about being nice. It’s about being effective.
Because when people feel understood, they pay attention. When they feel safe, they engage. And when they trust you, they act.
IN This episode WE discuss:
- Why empathy drives engagement in B2B marketing
- How behavioural science explains attention, trust and decision-making
- The role of emotion in cutting through content overload
- Why understanding context matters more than data alone
- How empathy builds long-term competitive advantage
- And was your Granny right with the choice of biscuit?
GUEST SPEAKERS
QUOTES FROM THE 'CAST
The 7 traits of content
PREV...
ENGAGEMENT TAKES ORIGINALITY
You don’t need more content. What you need is better engagement. So rather than jump on the latest bandwagon, look inwards at how you can work smarter, not harder.
next...
ENGAGEMENT TAKES INSIGHTS
Make your audience feel seen, heard, and understood. Forget the masses and speak to an audience of one about the things they really care about.
BUILD BETTER RELATIONSHIPS
Need help making your marketing more engaging? Let’s talk.
MARKETING MORSELS
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