YOUR BUYERS ARE ASKING AI.
ARE YOU THE ANSWER?
AI is rewriting how buyers find, evaluate and choose brands, before a website is visited, before a sales conversation starts. The Visibility Intelligence Programme shows exactly where you stand, why, and what to fix first.
Get Started →THE CONVERSATION STARTED WITHOUT YOU.
Generative AI is now the single most meaningful research source for buyers and consumers alike — ahead of vendor websites, search engines and review sites. At the same time, more than half the traffic reaching your website is no longer human.
of B2B buyers used AI in their purchase process in 2026, up from 89% the year before
Forrester, The State of Business Buying, 2026of consumers who use AI search say it is now their most preferred information source
McKinsey, State of the Consumer, 2026of web traffic is now automated. More than half of what reaches your content is machines reading it, not people browsing it
NBC News — Cloudflare CEO, June 2026Search used to mean one thing. Now it means three.
Search Engine Optimisation (SEO) got you to page one. Answer Engine Optimisation (AEO) put you in the answer box. Generative Engine Optimisation (GEO) makes you the recommendation. Your buyers are already at stage three.
SEO · AEO · GEO
WHAT IS THE VISIBILITY INTELLIGENCE PROGRAMME?
VIP, Challenge's Visibility Intelligence Programme, is how we find out whether AI engines recommend your brand, work out why they do or don't, then close the gap.
Every brand is assessed on the Challenge Visibility Score: seven dimensions under three pillars. Whether you are SEEN at all. Whether a machine can READ who you are. And whether what it says once it finds you can be BELIEVED. A brand cannot be believed until it is readable, and cannot be seen until it is. The seven dimensions: Presence, Position, Anchor Strength, Consistency, Accuracy, Sentiment and Completeness, each scored against fixed anchors so a remeasurement months later is directly comparable.
VIP is not an SEO audit repackaged. It is built on Challenge's governing belief: if you are not in the answer, engagement never starts.
Ready to find out where your brand stands in AI search?
Get Started →WHY EVERY OTHER VISIBILITY SERVICE LEAVES YOU SHORT.
Most visibility services hand you a platform and leave you to figure it out. VIP is different in three ways that matter and all three come down to the same thing: the right people doing the thinking.
01 — The Research
WE RUN IT FOR YOU.
Most visibility tools give you a login and a dashboard. VIP gives you a team. Challenge's experts run every stage of your AI visibility investigation, designing the right queries, interpreting what comes back and filtering signal from noise. No platform to learn. No data to wade through. You get the answers, not the homework.
02 — The Intelligence
REASONS NOT REPORTS.
Joshua is Challenge's proprietary Engagement Intelligence system. When your AI visibility data comes in, Joshua doesn't produce a score, it produces a commercial argument. Why these gaps exist, what they mean for your pipeline and which ones to close first. It is the difference between knowing you have a problem and knowing exactly what to do about it.
03 — The Content
TRAINED IN BEHAVIOUR.
Your Challenge team are special. They don't just know content, they're formally trained in applied behavioural science. They understand why content earns trust, why some answers get cited and others get ignored and how to write specifically to change that. AI engines cite what humans trust. We write for humans first, knowing AI follows.
AI DOESN'T REDUCE YOUR VISIBILITY.
IT ELIMINATES IT.
The principle at work: The Consolidation Effect
People do not evaluate every option in front of them. They never have. The brain is built to conserve effort rather than weigh choices exhaustively, and the buyers you are trying to reach have always used shortcuts to reach decisions faster. That is not a flaw in how they think. It is how human cognition is designed to work. We are all wired to take the easy option when one is available, and AI has just made the easy option more authoritative than it has ever been.
When a buyer searches Google, they see ten results and decide for themselves. When they ask ChatGPT or Perplexity, they are handed two or three named brands and pointed toward one. There is no browsing. No "also consider." No page 2. And because the answer arrived with almost no effort, the brain registers it as reliable. Ease of retrieval reads as truth.
The Consolidation Effect: when choices are reduced, the brain treats the shortlist as authoritative rather than as one perspective among many. Buyers who use AI to shortcut their decisions are not being careless. They are being human. They will not question whether the names they were given are the right names. That shortlist is built before your sales team enters the conversation.
WHERE DO YOU WANT TO START?
Every client starts with the AI visibility investigation. This is the entry point because it shows how AI engines currently understand, surface and compare your brand. From there, you can decide whether you simply need the assessment, a focused sprint to fix the first priority gaps, or ongoing support to keep visibility fresh as AI-generated answers change.
Tier 1
THE INVESTIGATION
£2,500
One-off project
Know exactly what AI engines have to work with when they describe you, and what they are most likely to say. A full assessment with human oversight, onboarding call and recorded walkthrough.
- AI Visibility Score out of 100 vs. three named competitors
- Seven-dimension Scorecard under the three pillars: Seen, Readable, Believed
- Competitive Comparison: who AI recommends instead, and why
- Prompt Analysis: your buyers' real questions, in their words, projected against the signals to show what engines are likely to say
- Diagnosis, run through Joshua: why the gaps exist and which matter most
- The behavioural read: how buyers in your category behave with AI answers
- Action areas: fixes ranked by impact
How we assess, stated plainly: we read the grounding signals AI engines build answers from and project what they mean for your highest-priority questions. Live testing and a technical crawl are Sprint work. Gemini and Claude monitoring available as add-ons.
Tier 2
THE SPRINT
From £4,995
Scoped per project
The Investigation tells you what's wrong. The Sprint fixes it. Scope is set once we see your results. Four to six weeks, then a remeasurement to prove it moved. Examples:
- Canonical entity consolidated across site, LinkedIn, Crunchbase and directories
- Live-engine prompt test: your priority questions run through the engines directly, confirming what the Investigation projected
- One AEO-optimised content piece targeting your highest-value prompt gap
- Technical schema: Organisation, Service and FAQ
- Technical crawl: robots.txt, llms.txt and sitemap.xml checked directly, plus CDN-level bot blocking
- One structured citation or directory pitch, submitted and documented
- 30-day remeasurement against your original assessment
Exact scope and price confirmed after the Investigation.
Tier 3
THE PROGRAMME
£4,750/month
Minimum 6 months
AI models retrain on their own schedule. Six months is the minimum window where real movement shows up in your score, not just in activity.
- A senior Challenge strategist reviewing your results and setting direction every month
- Monthly content and citation work against your action areas, not just a report on them
- Technical and schema maintenance kept current as AI engines update
- Quarterly remeasurement against your original competitive set
Gemini and Claude monitoring available as add-ons.
Tier 4
THE PARTNERSHIP
Bespoke
Senior strategic engagement
For clients who want AI visibility built into the brand from day one, not managed as a separate line item, and for those who know it matters but don't have the time or team to run it themselves. Senior Challenge strategists take full ownership, embedded alongside your team.
- Senior strategic ownership across your whole VIP engagement, not a project team handoff
- AI visibility integrated into brand, campaign and content decisions from the brief stage
- Direct input into what gets published, so it's built to be citable before it goes live
- Live monitoring and quarterly remeasurement
- Quarterly leadership review
QUESTIONS WORTH ASKING.
What is the Visibility Intelligence Programme?
VIP, Challenge's Visibility Intelligence Programme, is how we find out whether AI engines recommend your brand, work out why they do or don't, then close the gap. Every brand is assessed on seven dimensions under three pillars: whether you are Seen, whether machines can Read who you are and whether what they say can be Believed. VIP is structured into four tiers. The Investigation (a full AI visibility assessment), The Sprint (targeted fixes), The Programme (ongoing monthly support), and The Partnership (senior strategic ownership). It is not an SEO audit repackaged, it is built on Challenge's belief that if you are not in the answer, engagement never starts.
What is behavioural science and why does it matter in marketing?
Behavioural science is the study of how people actually make decisions as opposed to how we assume they do. Decades of research across psychology, economics and neuroscience has established that most decisions are not rational, deliberate or fully conscious. They are shaped by context, emotion, social cues, cognitive shortcuts and the way choices are framed. People do not evaluate your brand objectively. They respond to how familiar it feels, how much they trust the source recommending it, how easy it is to process, and whether it matches what people like them seem to choose. Marketing that ignores this is optimised for a version of the audience that does not exist. Challenge's team are formally trained in applied behavioural science, which means every brief, every piece of content and every VIP action area is built around how your audience actually behaves, not how you hope they might. In AI visibility specifically, this matters more than anywhere else. The content AI engines cite is the content humans found trustworthy, clear and useful. Behavioural science is how you build that content deliberately rather than by accident.
What's the difference between SEO, AEO and GEO?
SEO (Search Engine Optimisation) is about ranking on traditional search engines like Google, competing for a place among ten blue links. AEO (Answer Engine Optimisation) is about appearing inside the AI-generated answer box that now sits above those links, where only one or two sources get cited. GEO (Generative Engine Optimisation) is about being the brand an AI engine recommends directly when someone asks ChatGPT, Perplexity or Gemini a question, no list, no links, just a named answer. Most brands have only ever optimised for the first. VIP is built for the second and third, because that is where buying decisions are increasingly being made.
How is VIP different from buying an AEO or SEO tool?
Tools show you data. VIP tells you what the data means and fixes it. An AEO tool can tell you that your brand appears less frequently than a competitor in AI-generated answers. Joshua tells you why and Challenge creates the content that closes the gap. Tools require you to interpret, prioritise and act. VIP does all three, with behavioural science applied at every step.
How long does it take to see results?
AI visibility improvement is not instant. AI engines update their training data on their own cycles. Technical fixes such as schema markup and entity consistency can influence how AI engines read your brand relatively quickly. Content improvements take longer to compound. The VIP Programme includes remeasurement so you can see exactly what has moved and by how much. Realistic expectation: meaningful movement within 60 to 90 days of implementation.
What happens after I choose a tier — what does getting started look like?
Fill in the form at the bottom of this page with the tier you have in mind. Someone from Challenge will be in touch within one working day to confirm the scope, answer any questions and get the programme underway. The only thing needed to begin is your domain URL, everything else is captured in a short intake conversation, not a lengthy questionnaire.
Do I need an existing SEO strategy for VIP to work?
No. AI visibility and traditional SEO share some foundations quality content, clear entity signals, technical structure but they are not the same discipline. Brands with strong SEO often have significant AI visibility gaps, and vice versa. VIP is designed to work as a standalone programme or alongside an existing SEO strategy. Challenge will identify what is relevant to your current position in the intake conversation.
What is Joshua?
Joshua is Challenge Marketing's proprietary Engagement Intelligence system, three years in development, built across the full breadth of marketing strategy, creative thinking, behavioural science and commercial reasoning. It is one of the most comprehensive strategic intelligence systems in the industry. In VIP, Joshua is deployed for a specific task: taking your AI visibility data and producing a commercially prioritised set of action areas that tells you exactly what to fix and why. That is one application of a system capable of significantly more. What it means for you is that the intelligence driving your VIP programme is not off-the-shelf. It has been built, tested and refined over years and it is available exclusively through Challenge Marketing.
THE EVIDENCE BEHIND THE PROGRAMME.
Challenge Marketing — Blog
[TITLE TBC]
Coming soon
Coming SoonChallenge Marketing — Research
[TITLE TBC]
Coming soon
Coming SoonIndependent Research
WHY B2B BUYERS ARE STARTING WITHOUT YOU
Forrester's 2026 Buyers' Journey Survey of 18,000 business buyers. The data behind the numbers on this page.
Read the Report →PICK YOUR TIER. WE'LL TAKE IT FROM THERE.
Tell us which tier feels right and a little about your brand. Someone from Challenge will be in touch within one working day to confirm the scope and get the programme underway.