YOUR BUYERS ARE ASKING AI.
ARE YOU THE ANSWER?
AI is becoming part of how buyers research, compare and validate brands.
Much of the buying journey can happen before a supplier knows a buyer is looking. The Visibility Intelligence Programme gives you an evidence-led view of how your brand is likely to be understood, what may be weakening its visibility and what to prioritise first.
THE CONVERSATION STARTED WITHOUT YOU.
The first conversation about your brand may now happen through an AI-generated answer, before a buyer reaches your website or speaks to your sales team. AI is becoming part of how people research, discover and compare brands. At the same time, more than half the requests travelling across Cloudflare’s network are generated by automated bots, not people. Your website still matters. But it is no longer the only place where your brand can be found, interpreted or judged.
of nearly 18,000 global business buyers surveyed by Forrester used AI somewhere in their buying process.
Forrester, The State of Business Buying, 2026of European consumers surveyed by Deloitte had already used AI to shop at least once.
Deloitte, The Human and the Agent, 2026of the web activity now comes from bots, not people. For the first time, automated activity has overtaken human activity.
NBC News, Cloudflare CEO, June 2026Search used to mean one thing. Now it means three.
Search Engine Optimisation (SEO) helps people find you in search results. Answer Engine Optimisation (AEO) helps your content become the direct answer. Generative Engine Optimisation (GEO) helps AI systems understand, cite and recommend your brand. Your buyers can now move between all three, often before you know they are looking.
SEO · AEO · GEO
WHAT IS THE VISIBILITY INTELLIGENCE PROGRAMME (VIP)?
VIP is Challenge’s tiered programme for understanding and improving how AI systems find, interpret and represent your brand. It starts with a clear baseline, then gives you the right level of support to turn that evidence into action.
Seen
Are you present in the sources and signals shaping AI answers?
Readable
Can AI systems clearly work out who you are and what you do?
Believed
Is the picture they form accurate, complete and supported by credible signals?
If you are not in the answer, engagement never starts.
Ready to find out where your brand stands in AI search?
Get Started →WHY TOOLS ALONE LEAVES YOU SHORT.
Many AI visibility services start and end with a platform. VIP is a marketing investment, not an IT implementation. There is no new software to integrate, no licence for IT to manage and no dashboard for your team to learn. It combines evidence, proprietary intelligence and human judgement to show you what matters and what to do next.
01 · The Research
WE RUN IT FOR YOU.
VIP is a managed service, not another dashboard. Challenge gathers the evidence, builds the right question set, examines the signals shaping AI answers and separates what matters from the noise. You get a clear view of where you stand, without another platform to learn.
02 · The Intelligence
REASONS NOT REPORTS.
The Challenge Visibility Score shows where you stand. Joshua, Challenge’s proprietary Engagement Intelligence system, helps explain why: what is driving the gaps, which ones matter most and where attention should go first. You get direction, not another dashboard to interpret.
03 · THE HUMAN LENS
PEOPLE STILL DECIDE.
Challenge’s strategy team reads the evidence through an applied behavioural science lens. The aim is not to please an algorithm. It is to make your brand easier for machines to understand and easier for people to trust and choose.
GOOD ENOUGH CAN
END THE SEARCH.
THE PRINCIPLE AT WORK: SATISFICING
People do not examine every possible option before making a decision. Faced with limited time, attention and information, we often stop when we find an answer that feels good enough.
AI can make that stopping point arrive sooner. It can turn a crowded market into a short, plausible answer: a handful of brands, an explanation and sometimes a recommendation.
If that answer satisfies the buyer, the search may stop there. And if your brand is missing, it may never enter their consideration.
VIP shows you whether your brand makes the AI-shaped shortlist, what may be keeping it out and where to act first.
IF THE ANSWER FEELS GOOD ENOUGH, THE SEARCH CAN STOP.
THIS IS WHAT LANDS ON YOUR DESK.
Every VIP tier starts with an Investigation. It establishes the evidence-led baseline: your Challenge Visibility Score against three named competitors, the seven-dimension scorecard, the diagnosis behind it and the actions ranked by impact. We then walk you through the report, finding by finding, so your team understands what matters, what to challenge and where to act first. What happens next depends on the tier you choose, but every decision starts from the same evidence.
WHERE DO YOU WANT TO START?
Every client starts with the AI visibility investigation. This is the entry point because it shows how AI engines currently understand, surface and compare your brand. From there, you can decide whether you simply need the assessment, a focused sprint to fix the first priority gaps, or ongoing support to keep visibility fresh as AI-generated answers change.
Tier 1
THE INVESTIGATION
£2,500
One-off project
Know exactly what AI engines have to work with when they describe you, and what they are most likely to say. A full assessment with human oversight, onboarding call and recorded walkthrough.
- AI Visibility Score out of 100 vs. three named competitors
- Seven-dimension Scorecard under the three pillars: Seen, Readable, Believed
- Competitive Comparison: who AI recommends instead, and why
- Access check: your robots.txt and llms.txt, the files that tell AI systems whether they're welcome, read directly so you know before anything else is assessed
- Prompt Analysis: your buyers' real questions, in their words, projected against the signals to show what engines are likely to say
- Diagnosis, run through Joshua: why the gaps exist and which matter most
- The behavioural read: how buyers in your category behave with AI answers
- Action areas: fixes ranked by impact
How we assess, stated plainly: we read the grounding signals AI engines build answers from, plus your robots.txt and llms.txt directly, and project what they mean for your highest-priority questions. Live testing and the full technical crawl are Sprint work.
Tier 2
THE SPRINT
From £4,995
Scoped per project
The Investigation tells you what's wrong. The Sprint fixes it. Scope is set once we see your results. Four to six weeks of fixes, then a 90-day checkpoint to measure exactly what moved. Examples:
- Canonical entity consolidated across site, LinkedIn, Crunchbase and directories
- Live-engine prompt test: your priority questions run through the engines directly, confirming what the Investigation projected
- One AEO-optimised content piece targeting your highest-value prompt gap
- Technical schema: Organisation, Service and FAQ
- Full technical crawl: sitemap.xml checked directly, your rendered pages tested as a collector sees them, plus CDN-level bot blocking.
- One structured citation or directory pitch, submitted and documented
- 90-day checkpoint remeasurement against your original assessment
Exact scope, LLMs and price confirmed after the Investigation.
Tier 3
THE PROGRAMME
£4,750/month
Minimum 6 months
AI models retrain on their own schedule. Six months is the minimum window where real movement shows up in your score, not just in activity.
- A senior Challenge strategist reviewing your results and setting direction every month
- Monthly content and citation work against your action areas, not just a report on them
- Technical and schema maintenance kept current as AI engines update
- Quarterly remeasurement against your original competitive set
Copilot and Claude monitoring available as add-ons.
Tier 4
THE PARTNERSHIP
Bespoke
Senior strategic engagement
For clients who want AI visibility built into the brand from day one, not managed as a separate line item, and for those who know it matters but don't have the time or team to run it themselves. Senior Challenge strategists take full ownership, embedded alongside your team.
- Senior strategic ownership across your whole VIP engagement, not a project team handoff
- AI visibility integrated into brand, campaign and content decisions from the brief stage
- Direct input into what gets published, so it's built to be citable before it goes live
- Live monitoring and quarterly remeasurement
- Quarterly leadership review
QUESTIONS WORTH ASKING.
What is the Visibility Intelligence Programme?
VIP, Challenge's Visibility Intelligence Programme, is how we find out whether AI engines recommend your brand, work out why they do or don't, then close the gap. Every brand is assessed on seven dimensions under three pillars: whether you are Seen, whether machines can Read who you are and whether what they say can be Believed. VIP is structured into four tiers. The Investigation (a full AI visibility assessment), The Sprint (targeted fixes), The Programme (ongoing monthly support), and The Partnership (senior strategic ownership). It is not an SEO audit repackaged, it is built on Challenge's belief that if you are not in the answer, engagement never starts.
What is behavioural science and why does it matter in marketing?
Behavioural science is the study of how people actually make decisions as opposed to how we assume they do. Decades of research across psychology, economics and neuroscience has established that most decisions are not rational, deliberate or fully conscious. They are shaped by context, emotion, social cues, cognitive shortcuts and the way choices are framed. People do not evaluate your brand objectively. They respond to how familiar it feels, how much they trust the source recommending it, how easy it is to process, and whether it matches what people like them seem to choose. Marketing that ignores this is optimised for a version of the audience that does not exist. Challenge's team are formally trained in applied behavioural science, which means every brief, every piece of content and every VIP action area is built around how your audience actually behaves, not how you hope they might. In AI visibility specifically, this matters more than anywhere else. The content AI engines cite is the content humans found trustworthy, clear and useful. Behavioural science is how you build that content deliberately rather than by accident.
What's the difference between SEO, AEO and GEO?
SEO (Search Engine Optimisation) is about ranking on traditional search engines like Google, competing for a place among ten blue links. AEO (Answer Engine Optimisation) is about appearing inside the AI-generated answer box that now sits above those links, where only one or two sources get cited. GEO (Generative Engine Optimisation) is about being the brand an AI engine recommends directly when someone asks ChatGPT, Perplexity or Gemini a question, no list, no links, just a named answer. Most brands have only ever optimised for the first. VIP is built for the second and third, because that is where buying decisions are increasingly being made.
How is VIP different from buying an AEO or SEO tool?
Tools show you data. VIP tells you what the data means and fixes it. An AEO tool can tell you that your brand appears less frequently than a competitor in AI-generated answers. Joshua tells you why and Challenge creates the content that closes the gap. Tools require you to interpret, prioritise and act. VIP does all three, with behavioural science applied at every step.
How long does it take to see results?
AI visibility improvement is not instant. AI engines update their training data on their own cycles. Technical fixes such as schema markup and entity consistency can influence how AI engines read your brand relatively quickly. Content improvements take longer to compound. The VIP Programme includes remeasurement so you can see exactly what has moved and by how much. Realistic expectation: meaningful movement within 60 to 90 days of implementation.
What happens after I choose a tier, what does getting started look like?
Fill in the form at the bottom of this page with the tier you have in mind. Someone from Challenge will be in touch within one working day to confirm the scope, answer any questions and get the programme underway. The only thing needed to begin is your domain URL, everything else is captured in a short intake conversation, not a lengthy questionnaire.
Do I need an existing SEO strategy for VIP to work?
No. AI visibility and traditional SEO share some foundations, quality content, clear entity signals, technical structure, but they are not the same discipline. Brands with strong SEO often have significant AI visibility gaps, and vice versa. VIP is designed to work as a standalone programme or alongside an existing SEO strategy. Challenge will identify what is relevant to your current position in the intake conversation.
What is Joshua?
Joshua is Challenge Marketing's proprietary Engagement Intelligence system, three years in development, built across the full breadth of marketing strategy, creative thinking, behavioural science and commercial reasoning. In VIP, Joshua is deployed for a specific task: taking your AI visibility data and producing a commercially prioritised set of action areas that tells you exactly what to fix and why. That is one application of a system capable of significantly more. What it means for you is that the intelligence driving your VIP programme is not off-the-shelf. It has been built, tested and refined over years, and it is available exclusively through Challenge Marketing.
THE EVIDENCE BEHIND THE PROGRAMME.
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WHY B2B BUYERS ARE STARTING WITHOUT YOU
Forrester's 2026 Buyers' Journey Survey of 18,000 business buyers. The data behind the numbers on this page.
Read the Report →PICK YOUR TIER. WE'LL TAKE IT FROM THERE.
Tell us which tier feels right and a little about your brand. Someone from Challenge will be in touch within one working day to confirm the scope and get the programme underway.