After we came up with Bella Italia’s newly-adopted ‘Always Special’ strapline, they turned once again to Challenge for help in rolling out their new messaging by developing a radio advert to be played on Magic FM.
Keen to be a part of the country’s post-COVID reopening, Bella Italia needed to move quickly! To achieve this, we began with a series of rough treatments: simple, text-based concepts that would be super-speedy to produce, but comprehensive enough to give Bella Italia a clear understanding of our proposals – allowing for immediate feedback and guaranteeing that the project developed in exactly the right direction from the very first step. As soon as everyone was happy, we moved on to the draft script – this began to map out both the tone of the advert and any additional elements, such as possible voice-overs artists and background sound effects. Once the script was finalised, everything was recorded in studio and sounds were added before being submitted for final approval.
“On a short lead-time, Challenge came up with some brilliant ideas and were swift and professional in their delivery – we’re thrilled with it and with them.” (Jocelyn Mostert, Marketing Director)
