Liberis is a leading global embedded finance platform with a mission to provide small businesses with accessible and responsible finance. They provide a technology platform and financial solutions to offer hyper-personalised and accessible funding, empowering small business customers to grow their revenues. We were tasked with creating mailers to 75,000 business prospects.
Successful direct mail is all about combining a powerful message with eye-catching creative. You have to engage customers immediately before you can drive them to take the desired next steps. We sat with Liberis’ sales teams to understand their audience and what approaches had worked best before. We then used this insight to develop possible creative approaches and punchy content — the creative we proposed needed to start engaging conversations the sales teams could finish. These concepts were then refined and finalised, before being managed using personalised printing and mailing processes.
Initially, 75,000 personalised, die-cut mailers were sent out to Liberis’ prospect database, followed by a ‘receipt mailer’ to the same audience. Due to the nature of their business, Liberis could not share specific campaign results, but they have confirmed there was a clear uplift in inbound contacts and an increase in productive sales calls. These were the first of many direct mail pieces we have done for Liberis, so we are clearly doing something right.
