Brand Accelerator Audit

Know exactly what you have inherited, with evidence you can take to your stakeholders.

Run my free Snapshot

Free. No card. No commitment to the Audit.

The Brand Accelerator Audit is a two-week review of the brand you have inherited, built for senior marketing leaders in their first 90 days. It is human led and AI supported. Challenge’s specialists in brand, content, search, social and AI visibility work together in one sprint, and you finish with a designed report, a readout and a 30/60/90 action list. It starts with a free Snapshot. The fixed price is £5,000 plus VAT.

Two weeks
From the day we have what we need from you
£5,000 plus VAT
Fixed price, everything below included
Free first
Your Snapshot comes before any commitment
Human led
AI supported. Specialists review every area

Start with your free Snapshot

The Snapshot shows you how AI assistants describe your brand today. It takes you a minute to request, and there is nothing to buy afterwards unless you want to.

Free. No card. No commitment to the Audit.

Planning your first 90 days? Download the free 30/60/90 planner (PDF). No sign-up needed.

Quick, quick, slow, slow

Your first month has one job, and it is intelligence, not output.

You need to know what you have walked into before you touch it. The Audit compresses the slow, slow, so your quick, quick moves rest on evidence and not on inherited assumptions. It is the working version of our 30/60/90 day plan.

How it works

  1. Free Snapshot

    We show you how AI assistants describe your brand. Nothing to buy, nothing to commit to.

  2. The Audit, about two weeks

    Our specialists review the brand in one sprint. The clock starts when we have what we need from you.

  3. Readout and plan

    One session with you, then a designed report and a 30/60/90 action list you can take to your CEO, your team and your agencies.

What we look at

  • Bronze statue of a man cupping his hand to his ear, against a red background

    Brand and messaging

    What the brand claims against what customers and the market say.

  • Brand identity books and printed guides open on a desk beside reading glasses

    Visual identity

    How consistent and distinctive your assets are across touchpoints.

  • Vintage photo of a saxophone player framed by illustrated flowers

    Content and engagement

    What exists, what performs and what is missing, graded against our 7 Rules of Engagement.

  • Desk with a computer showing a red website design, sticky notes and colour swatches

    Website and owned media

    Usability, tone, accessibility and the ability to connect.

  • Tablet showing a Google search page beside a Challenge coffee cup

    SEO and PPC

    Your search visibility and your paid activity.

  • Social media

    What your channels say, set against your rivals.

  • AI visibility New

    People now ask AI assistants who to trust and who to shortlist. We put three to five buyer questions to two leading AI assistants, twice each, and compare how they describe you and your rivals. This is a sample read, not a score. AI answers vary, so we show you the variation. Every test is logged with assistant, date and wording.

  • Hand pointing at bar charts and graphs on a screen

    Rivals and your messaging

    We benchmark three to five rivals, and add a plain-language read of your messaging: does it earn attention, build belief and move people to act, and what stands in the way?

What you take to your stakeholders

A designed report, a readout and a 30/60/90 action list built from your evidence.

Illustrative layout, not a client report
Illustrative sample, not a client report30/60/90 action list

Days 1 to 30: understand

  • Confirm the measures your CEO will judge you on
  • Test the brand story against what customers say
  • Hold agency changes until the evidence is in

Days 31 to 60: act

  • Correct the facts AI assistants get wrong
  • Rework the pages where the message is weakest
  • Agree how you will report progress

Days 61 to 90: own the plan

  • Take the plan back to each stakeholder
  • Commit budget to the two biggest moves
  • Name what you still do not know

Safe to take upward

We report what is working first, and we frame gaps as inherited, not as anyone’s mistake. Every finding comes with its source, so you can check it. The recommendations are yours to take anywhere.

Human led. AI supported.

Your Audit is done by Challenge’s own specialists, working together in one two-week sprint.

Joshua, our engagement intelligence system, does the upfront research and structures the evidence, and AI tools help us log the AI assistant tests. Each specialist then reviews the evidence for their area and gives you their judgement. A senior Challenge director reviews the findings as a whole before your readout. People decide what matters, interpret it and write the recommendations.

What comes next

Your report ends with a clear plan of short-term and longer-term moves, and a straight view on which are worth your budget. Some you can run yourself, some Challenge can help with, and some you may give to someone else. That could include a deeper look at AI visibility, positioning, identity or messaging.

“Challenge Marketing’s team swooped in, understood my business and got on with the review. I was amazed at the breadth of things they looked at and some of the feedback was eye-opening!”

Thomas Buk, CEO

Price

£5,000 plus VAT, fixed

That covers everything above. Specialist reviews beyond it, such as account-based marketing or marketing operations, are quoted before we start, so there are no surprises.

Questions we get asked

How much does the Brand Accelerator Audit cost?

£5,000 plus VAT, fixed. The Snapshot beforehand is free.

How long does it take?

About two weeks, from the point we have access to what we need.

Do I have to buy the Audit after the Snapshot?

No. The Snapshot is free with no commitment.

Who does the work?

Challenge’s own specialists, in one sprint. Each reviews the evidence for their area, and a senior director reviews the whole.

Is the Audit done by AI?

No. It is human led and AI supported. AI tools help us gather and organise evidence quickly and log the AI assistant tests, which is how we deliver in about two weeks. People make every judgement.

Will it say my predecessor got it wrong?

We report what is working first and frame gaps as inherited.

Can I add other areas?

Yes. Anything beyond the Audit is quoted before we start.

See what you have inherited

Start with the free Snapshot. No card, no commitment.

Run my free Snapshot