When did you last ask AI for a recommendation?
Your buyers do it too. Before they visit your website or speak to your team, they ask an AI assistant who belongs on their shortlist. You never see that conversation, and you cannot tell whether you were in it.
Start with one buyer question. We put it to leading AI assistants and show you what actually came back: whether you were named, how you were described and who was named instead. People do the reading, not a dashboard.
Ready for the full picture? See the AI Visibility Investigation, £2,500 + VAT
Tell us who you are. We’ll show you where you stand.
We put your buyer’s question to leading AI assistants, twice on each, then email you what came back: whether you were named, where, how you were described and who was named instead. Tell us the question if you’ve got one in mind, or leave it to us. Free.
“The VIP program revealed eye-opening insights into how AI search evaluates our brand and surfaces information about us. Despite our ongoing efforts, the audit uncovered simple, fixable errors we’d completely missed.”
Investigations delivered for Women in Data, Ortecha, Feedzai and Crufts.
Ready for the full picture? See the AI Visibility Investigation, £2,500 + VAT
SEO got you found. Now you also need to be the answer.
of nearly 18,000 business buyers surveyed by Forrester used AI during their buying process.
Forrester, The State of Business Buying 2026 (opens in a new tab)
For twenty years, being found meant ranking in a list of links. AI assistants work differently. They read what is published about you, form a view and give your buyer a short answer.
Your SEO still counts, because it is part of what they read. It just no longer decides on its own whether you are named.
Search now means three things
Illustrative example with fictional companies. Not a real search or AI result.
Good enough can end the search.
Think back to that recommendation. Did you check the tenth option, or stop at the first answer that sounded right? Most of us stop. Your buyers do too. Procurement scrutinises the shortlist, but the shortlist is built by someone who stopped looking. AI can bring that moment forward.
“We use shortcuts to make decisions manageable and often stop when something feels credible and good enough. AI may bring that stopping point forward, but the judgement, trust and consequences still belong to people.”
The AI Visibility Investigation.
Typically within 3 to 5 working days of your onboarding call, you get a Challenge Visibility Score out of 100 against three named competitors, a seven-dimension scorecard, the diagnosis behind every gap and the fixes ranked by impact. Then we walk you through it, finding by finding.
Two hours of your time in total, across two calls. We do the heavy lifting in between.
Also inside: your buyers’ real questions projected against the evidence, a direct read of your robots.txt and llms.txt, and a behavioural read of every finding. Competitors get a lighter comparative read.
£2,500 + VAT covers your onboarding call, the Investigation, the report and the walkthrough. No platform licence. No software to buy.
Seen
Can you be found?Are you present in the sources and signals shaping AI answers?
Readable
Can you be understood?Can AI systems work out who you are and what you do?
Believed
Can you be trusted?Is the picture they form accurate, complete and backed by credible signals?
After the Investigation you can stop there, or go further with the Watch (£995 + VAT a month, introductory price, three months minimum), the Programme (from £4,750 a month, six months minimum) or a bespoke Partnership. Scope and price are confirmed once we have seen your results. All prices exclude VAT.
What clients say
“There was no new platform to learn and no dashboard to decipher. Challenge did the heavy lifting, guided me through every finding and turned it into clear, practical actions that fitted our priorities and budget.”
“Using VIP gave us a clear, honest baseline for how Crufts shows up in AI today, along with practical actions that are within our control.”
“What really surprised me was how deeply AI examines the business behind the story. VIP uncovered issues most clients would never notice, but which could affect how Ortecha is understood and recommended.”
Tools show you a number. We tell you what to do about it.
The Visibility Intelligence Programme (VIP) is a managed service run by marketers. Our team reads the evidence through applied behavioural science, supported by Joshua, Challenge’s own marketing intelligence system. Why read the evidence as well as live answers? Live answers shift with every prompt, user and day. Your free Snapshot shows you what came back on the day we asked. The evidence underneath is what you can change, so that is what the Investigation reads.
Questions worth asking
What is the difference between the Snapshot and the Investigation?
The Snapshot puts one buyer question to leading AI assistants, twice on each, and shows you what came back: whether you were named, where, how you were described and who was named instead, with a short note from our team. It is a point-in-time result and answers can vary between runs. The Investigation goes deeper across your priority questions. It gives you a Challenge Visibility Score against three named competitors, reads the evidence behind the answers, diagnoses why the gaps exist and ranks what to fix. Ongoing live testing across agreed engines sits within the Programme.
Does the Investigation test our brand in live AI engines?
No. It examines the public information and technical signals AI systems draw on, reads your robots.txt and llms.txt directly and projects what that evidence is likely to mean for your priority buyer questions. Live testing across agreed engines and the full technical crawl sit within the Programme. The Investigation shows us what is worth testing and fixing.
Can VIP guarantee that AI systems will recommend us?
No credible provider can guarantee what an independent AI system will say. Its answers vary by engine, prompt, user context and time. VIP improves the quality, clarity and credibility of the evidence those systems have to work with, then gives you a comparable baseline so movement can be measured rather than claimed.
Who is VIP for?
Growing businesses, founder-led organisations and marketing teams that know AI visibility matters but do not have the time, tools or specialist resource to investigate and manage it themselves. It supports B2B and B2C brands. You do not need an existing AEO or GEO strategy, or a technical team, to begin.
What happens after I get in touch?
If you asked for a Snapshot, we email it to you. No call needed, though if you want to talk it through, we will. If you asked about the Investigation, someone from Challenge will be in touch to confirm scope and book your onboarding call. We will ask about your brand, what you want to be known for, the questions buyers ask, the competitors that matter and anything that has recently changed. It is a focused conversation, not a lengthy questionnaire.
What is Joshua?
Joshua is Challenge's proprietary marketing intelligence system. Within VIP it helps us interrogate the evidence, identify patterns and prioritise the action areas most likely to matter. It does not make decisions in isolation. The Challenge team reviews the evidence, challenges the output and applies human judgement before anything reaches you.
Updated October 2026
Start with one question.
It costs nothing and there is no call. Tell us the question your best buyer asks AI. We will put it to leading AI assistants and show you what came back.
Ready for the full Investigation? Book it here
Tell us who you are and the question your buyers ask. We will be in touch to confirm scope and book your onboarding call. The Investigation is £2,500 + VAT and typically takes 3 to 5 working days.