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Ai shining a light
AI will not buy from you. It can still shape the shortlist.
Return on Tokens the new marketing metric
The AI wild west has a new metric and it's called R.O.T.
B2B buyer hesitating over a decision, illustrating buyer indecision
You are not losing deals. You are losing decisions.
B2B buyers are not rational - behavioural science in marketing. Mature lady in red, dancing.
B2B buyers are not as rational as you think. Here is what to do about it.
Illustration representing Challenge Marketing's approach to AI and behavioural science in marketing.
Challenge Marketing: Our stance on AI