Brand Accelerator
A brand accelerator is a strategic review of how well your organisation performs across identity, messaging, channels, and engagement.
Our powerful Brand Accelerator goes beyond a typical brand review, it’s a director-led, multi-specialist process designed for B2B scale-ups, professional services, and marketing leaders.
We analyse your marketing foundations, run a qualitative engagement assessment based on our 7 Rules of Engagement, and deliver a detailed report with prioritised recommendations.
Whether you’re preparing for growth, looking to shake things up or stepping into a new marketing role, our brand and marketing audit gives you the clarity, focus, and confidence to act.
Who this brand and marketing accelerator is for?
Whether you’re scaling an established brand or stepping into a new leadership role, the Brand Accelerator shows you exactly where your brand stands and how to make it more engaging.
If you’re ready to scale
You’re planning the next phase of growth.
New markets, new products, bigger investment. But is your brand strong enough to carry it? Weak foundations slow you down and waste budget.
Our strategic Brand Accelerator gives you an independent, objective view of where you stand. It highlights your strengths, surfaces areas for improvement, and helps you focus your attention where it will have the biggest impact. You’ll get clear priorities and practical suggestions to guide your next steps so you can invest with confidence.
If you’re new in role
Your first moves matter most. The quickest way to build credibility is to make smart, evidence-based decisions early.
The Brand Accelerator gives you an independent, objective picture of the brand you’ve inherited. It highlights what’s working, pinpoints areas that need attention, and helps you prioritise your first actions.
You’ll get a clear picture of what you’ve inherited and a prioritised plan for action, a perfect brand review for new CMOs and marketing directors.
Clients tell us the brand accelerator gave them clarity and confidence to act fast.
“Challenge Marketing’s team swooped in, understood my business and got on with the review. I was amazed at the breadth of things they looked at and some of the feedback was eye-opening!”
THOMAS BUK, CEO
What’s included in the Brand Accelerator?
We don’t just look. We unlock.
We go beyond a surface review. Our accelerator blends strategic, creative, and engagement expertise to give you a complete brand health check. This is a qualitative, expert-led process, not just a metrics report.
What we cover can be tailored to you, here are just a few examples.
Clarity of promise, positioning, audience fit, and message pillars.
How consistent and distinctive your assets are across touchpoints.
A qualitative critique of your content against our 7 Rules of Engagement.
Review of your website for usability, tone, accessibility and ability to connect.
Review your search visibility and paid activity.
Review of your marketing tech stack and workflows.
What you get in a Brand Accelerator & Marketing Review
Every powerful Brand Accelerator Audit includes:
Director-led review by Challenge’s multi-specialist team
Presentation of findings and prioritised recommendations
A detailed written report with visual examples and your graded engagement score
Immediate improvement ideas and a clear roadmap of where to focus next
Clarity
A clear picture of what’s working, what’s holding you back, and why
Momentum
Prioritised recommendations you can act on immediately
Confidence
An independent, objective assessment you can take to your board, investors, or team
Stronger engagement
Actionable fixes to connect better with the people who matter most
How it works
3-step Brand Accelerator & Marketing Review.
Three steps. Two weeks. One clear path forward. Simple, focused, fast.
Brief – We align on your priorities, challenges, and goals.
Audit – We build the right team and review your brand across the agreed categories using our proven framework.
Action plan – We present findings, quick wins, and your longer-term roadmap.
Timeline: From as little as 2 weeks from start to finish.
The accelerator gave us a clear plan for fixing brand inconsistencies and doubling down on what was already working.
We moved faster and with more confidence.
Why choose Challenge for your brand accelerator?
We believe engagement is everything. It’s how we measure whether your brand is meaningful, distinctive, and commercially effective.
Our accelertors apply plain-English rules for clarity, curiosity, empathy, proof, story, distinctiveness, and visual simplicity, giving you practical recommendations grounded in how people notice, remember, and respond to brands.
You get a plan that delivers actionable insights and results.
What can be included?
Our team of director-level experts will work with you to understand your challenge before tailoring your brand review and looking with a fresh pair of eyes into your business and its presence.
- Brand Perception Survey & Results
We send a survey out on your behalf to see what people say about your brand’s look and feel. We then analyse that data and give you visual interpretations to help understand what it all means!
- Visual Identity
Here our expert will really look into your brand as a whole. The messaging, the values and the story-telling, as well as the more tangible logos, fonts and colours in use.
- Your website vs your competitors
Your website may well be THE single most important place your brand is used and it is vital to optimise it both in terms of content and UX. We’ll not only look at yours, we’ll also review your competitors’ sites so that you can REALLY see how you measure up!
- Collateral
Sales decks in circulation? Product sheets? Anything that’s telling your brand-story or explaining your products and services should be consistent… and we’ll be checking!
- Adverts & Digital Media
Whether digital or in print, your assets all need to do you proud – we’ll use our expertise to show you how the rest of the world sees you.
- Social Media
Your business’ shop window, and often the 1st place your prospects learn about you – it’s a fast-paced world and you don’t have long to get it right! Not only do we look at yours, we’ll cover your competitors’ too to give you a 360° view.
- SEO/PPC
The wonderful world of words combine with the might of Google algorithms. We’ll bench-mark you and the competition, giving you the data and insight you need to make fully-informed decisions.
- Audit Summary
Closing thoughts and pearls of wisdom from our Chief Marketing Strategist that will help distill the summaries and conclusions from such an extensive document.
- Marketing Roadmap
Now that you have all this information, how do you know what to focus on now and what follows? Our whole team will get together and map out our approach for short, mid and long-term plans!
- Next Steps
Action points! What needs to happen, all listed out for you. Sometimes, things really are that simple
FAQs
No. A lot of organisations we typically work with have no marketing department or a very small team.
The aim of the review is togive you a broad and deep understanding of your current situation and offer some starting points to help you prioritise your sacred budgets and invest in the right things at the right time.
Yes. We can tailor the review to cover the relevant areas of your business to help you succeed.
Sales and marketing need to work hand-in-glove to be efficient so we will always be keen to help with both sides of the coing.
Timescales of course vary but we start with the smaller reviews taking as little as 2 weeks. You get incredibly useful insights you start actioning fast!
Prices start from c£5,000 (exVAT) typically.
Ready to accelerate your brand?
Get an independent, honest assessment that gives you clarity, direction, and momentum.
As a new CMO, I needed to know exactly what I was inheriting.
The Brand Accelerator Audit gave me the clarity
I needed to make decisions in my first month.